Studies have shown that businesses are starting to increasingly rely on social media to help build brand awareness and drive the sale of their products and solutions. For example, according to a recent Forrester report, 98 percent of sales and marketing leaders see value in social selling in the short and long term, and 49 percent have already developed a formal social selling program. Many Channel companies would agree with the potential benefits of social media marketing, but they also acknowledge they’re a long way from realizing its full potential.
Darek Hahn, president and CEO of Dynamic Strategies Inc. (DSI), details the challenges of his company's shift in customer focus, sales strategy, and corporate culture.
Studies have shown that businesses are starting to increasingly rely on social media to help build brand awareness and drive the sale of their products and solutions. For example, according to a recent Forrester report, 98 percent of sales and marketing leaders see value in social selling in the short and long term, and 49 percent have already developed a formal social selling program. Many Channel companies would agree with the potential benefits of social media marketing, but they also acknowledge they’re a long way from realizing its full potential.
An aging telecommunications channel is rapidly morphing into an innovative technology marketplace. Leading carriers, pure cloud vendors, ISVs are making indirect channel a priority as 60% of all technology purchases are made through an IT consultant. Business lies with the person that has the customer relationship, those IT consultants (referred to as agents in the indirect channel) have the proverbial keys to the castle.
Selling professional services is tricky business. There is nothing tangible in the conversation. No product to pick up, turn over, and closely examine for quality and functionality. What clients are buying is you and your expertise.
An MSP owner realizes that two of his newest team members aren't going to make it to the ninety-day mark. Should he dread replacing those employees, or relish the chance to dramatically improve his business?
“Nothing ventured, nothing gained,” the old saying goes, and that can certainly be said of VAR marketing. Marketing is the tool used by companies to jumpstart growth and the most effective strategies come with a certain amount of risk.
What would a shorter sales cycle do for your business? It’s time to find out.
I f you have been in the IT service business for a while, you likely have the basics down for backup. You probably have some revenue coming in from the service, and you might even have saved your clients a few times from severe data loss.
Often, the mention of Disaster Recovery produces thoughts of monsoons and hurricanes, complete chaos, no power, etc. In reality, for many businesses a disaster is simply as an event that creates an inability for the business to function. Disasters come in many shapes and sizes – the natural disasters we all think about, but also chemical spills, building fires, broken water pipes, and, on a much smaller scale, a virus-infected server.
CompTIA is the voice of the world's information technology (IT) industry.
VIPRE is the highest-rated, award-winning internet security product for channel partners and businesses worldwide. It consistently earns 100% block rates and zero false positives from AV-Comparatives, the world’s most widely-trusted independent antivirus testing authority.
Webroot delivers intelligent cybersecurity for endpoint, mobile and web to channel partners, consumers, businesses, and enterprises worldwide. Powered by its BrightCloud® collective threat intelligence network, Webroot protects the internet of everything. Our cloud-based threat detection, high performance, lightweight agents, and single, web-based point of control have changed the way businesses think about protecting mobile devices, PCs and servers. Named a ‘Visionary’ in Gartner’s Magic Quadrant for Endpoint Protection Platforms, Webroot’s smarter approach to security is why companies including Cisco, F5 Networks, GateProtect, HP, Microsoft, Palo Alto Networks, Proofpoint, RSA and others choose our solutions for advanced threat protection for their security products and services.
Vantiv Integrated Payments provides integrated payment processing solutions that help businesses prosper. Known for secure and reliable processing, Mercury’s solutions are built into the POS, helping merchants reduce errors in data entry, manage cash flow, and minimize risk.
SolarWinds® MSP delivers comprehensive, scalable IT service management solutions to empower MSPs of every size and scale worldwide to create highly efficient and profitable businesses that drive a measurable competitive advantage.
Harbortouch is a leading national provider of touch-screen point of sale (POS) systems and payment processing services. As pioneers of the “as a service” model, Harbortouch offers an unprecedented “free” POS program that allows the company’s sales partners to offer a full-featured POS system with no up-front costs.
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“What are our cybersecurity protocols?” This question is one that has, undoubtedly, been top of mind for CTOs at numerous corporations and government agencies around the world in the wake of recent ransomware attacks. Given the hundreds of thousands of endpoint devices in more than 150 countries that were infected in the latest global attack, WannaCry, can you blame them? Hal Lonas, chief technology officer at Webroot, takes us beyond the sobering wake-up call that attacks like WannaCry bring, and discusses actionable advice companies should consider when fortifying systems against cybercriminals.
Cash loss is one of the biggest challenges faced by retailers, and most of it currently results from internal theft. But even without taking theft into account, cash management is time-consuming and expensive, boosting operating expenses for retailers. The time spent manually counting cash, conducting top offs and lifts eats away at a retailer’s bottom line.
Retailers and restaurants are looking for ways to cope with rising labor costs, which are being fueled by minimum wage hikes in different cities and states as well as competition for workers as unemployment dips below 4.5 percent.
According to the employment firm Manpower, Inc., sales representatives were ranked in the top three of the hardest to hire positions in the U.S. in 2016. This is especially true in the managed IT services business. During the hiring process, the challenge is looking beyond a standout personality to see what lies beneath. How do you break through the surface to assess an applicant’s ability to close sales and help your business grow?
We asked the Enterprise Strategy Group (ESG), an IT analyst research and strategy company, to examine the challenges your business customers are facing as they take on malware and other cyber threats at network perimeters.
Ransomware is real and it’s scary, but for managed service providers, it also represents a profitable opportunity. Your clients need your help in knowing how to protect themselves against an attack.
Scalable advanced 10Gb aggregation and data center switch with ExtremeXOS™ modular operating system.
Manage, secure and improve all things it. Partner with the IT Service Management platform designed for exceptional security and data-driven insights.
The SB8010AW is a cost effective 10.1in true-flat PCAP touch All in One Point of Sale terminal with compact footprint and fanless design.
The LS6100 is an enhanced version of the time proven compact LS6000 and Logic Net kitchen display station controller with improvement in speed of operation and network connectivity. The LS6100 continues to be the most cost effective and most reliable KDS hardware on the market with heavy-duty die cast case, snap-to-lock connectors, low power, no moving mechanical parts and no internal cables. The controller is designed and manufactured for reliable uninterrupted operations in the harsh kitchen environment.
