“Nothing ventured, nothing gained,” the old saying goes, and that can certainly be said of VAR marketing. Marketing is the tool used by companies to jumpstart growth and the most effective strategies come with a certain amount of risk.
VARs are feeling the pinch. Hardware margins are a sliver of what they used to be. The as-a-Service, cloud, and subscription-based business models that are falling into favor among customers pose a tough transition for your business. Meanwhile, competition is mounting from every angle—startups, ISOs, the Internet, and a bevy of other service providers are all chipping away at your base.
“Nothing ventured, nothing gained,” the old saying goes, and that can certainly be said of VAR marketing. Marketing is the tool used by companies to jumpstart growth and the most effective strategies come with a certain amount of risk.
A friend or business colleague sells you an insurance policy, promising that it is the best insurance policy out there. Great! You purchase the policy because you want the best. Two years later your agent switches companies. Your agent reaches out to you to sell you a new policy from the new company which is touted as the best policy out there. What? Don’t you already have the best policy on the market? Well … you did when your agent worked for their prior company, but you don’t necessarily have the best policy right now … or do you?
ARRRGH!\ o, this is not me living my fantasy as a swashbuckler, though as a fencing instructor (a healthy and fun diversion of mine), it would not be too far from reality. Rather, it is an expression of angst when I hear Enterprise Resource Planning (ERP) systems reduced to being called “accounting” or “financial” systems. I let the rather defamatory term slide when it comes from the chief financial officer or vice president of finance at a client of mine: hey, I am pretty picky about most things but even I have my limitations. But I cringe when I hear it from the reseller, because I know that this is a reseller with a myopic focus.
The global IT channel have proven to be remarkable change-agents, both in front of their customers and inside their own businesses. Thinking about the amount of churn over the past 35 years can be downright dizzying.
I am not much of a history buff, but there are simply some historical events that fascinate me for their business relevance. One such event is Admiral Nelson’s victory at Trafalgar.
Simply put, the bad guys are constantly searching for any possible point of entry that can be exploited by viruses and malware.
The first three installments of the Cyberthreat Defense Report (CDR) began the process of looking beyond major breaches and the never-ending evolution of cyberthreats to better understand what IT security teams are doing to defend against them.
In this 2017 security survey, the overall responses strongly suggest that executive boards of enterprises and small to medium-size businesses (SMBs) are confident of their cyberthreat preparedness, low vulnerability, and data protection. The data reflects that their CIOs, heads of IT, and even their CISOs are all equally clear: we are secure.
| RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry. |
Datto protects business data and provides secure connectivity for tens of thousands of the world's fastest growing companies. Datto's Total Data Protection solutions deliver uninterrupted access to business data on site, in transit and in the cloud. Thousands of IT service providers globally rely on Datto's combination of pioneering technology and dedicated services to ensure businesses are always on, no matter what. Datto is headquartered in Norwalk, Connecticut and has offices in Rochester, Boston, Portland, Toronto, London, Singapore and Sydney. Learn more at www.datto.com.
Webroot delivers intelligent cybersecurity for endpoint, mobile and web to channel partners, consumers, businesses, and enterprises worldwide. Powered by its BrightCloud® collective threat intelligence network, Webroot protects the internet of everything. Our cloud-based threat detection, high performance, lightweight agents, and single, web-based point of control have changed the way businesses think about protecting mobile devices, PCs and servers. Named a ‘Visionary’ in Gartner’s Magic Quadrant for Endpoint Protection Platforms, Webroot’s smarter approach to security is why companies including Cisco, F5 Networks, GateProtect, HP, Microsoft, Palo Alto Networks, Proofpoint, RSA and others choose our solutions for advanced threat protection for their security products and services.
Harbortouch is a leading national provider of touch-screen point of sale (POS) systems and payment processing services. As pioneers of the “as a service” model, Harbortouch offers an unprecedented “free” POS program that allows the company’s sales partners to offer a full-featured POS system with no up-front costs.
CompTIA is the voice of the world's information technology (IT) industry.
Bematech has over three decades of expertise in the United States with a wide distribution network that covers over 500,000 points of sale in 37 countries. The company operates four R&D excellence centers, with over 1,200 professionals in Brazil, China, Taiwan, United States, and Argentina. Comprehensive customer service and technical support based in the United States. Bematech prides itself on being a knowledge based leader in the industry offering complete and customizable POS bundles including All-in-Ones, kitchen display systems, cash drawers, scanners, printers, touch monitors, customer displays and more.
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In a recent survey, conducted by Opinion Matters on behalf of VIPRE, IT administrators chimed in on a plethora of topics surrounding endpoint security. Here’s a look at some of the standout numbers from The VIPRE Report.
Hundreds of thousands of ransomware attacks take place every single day. Everyone is a target. No one is immune.
A brand is more than just a name; it’s the identifier that creates the perception of a company among its customers. Walk into a grocery store, and you’re surrounded by brands. Grocery stores have in a sense become warehouses for product brands. But what about a store’s own brand?
Mobile wallets have been around for years now, and industry experts have called them The Next Big Thing in payments for their entire existence. But adoption rates have never quite matched up to the enthusiasm and excitement—while mobile wallet share is increasing month to month, it's still dwarfed by physical card transactions.
Webroot's 2017 cyberthreat survey report takes a look at the most susceptible nations, the rise of cyberattacks, the top industries where security budgets are increasing, and more in this infographic.
Savvy MSPs know that automation improves efficiency and strengthens their bottom line. In a nutshell, automation enables an MSP to reduce the amount of time its technicians spend handling routine or repetitive tasks, thus cutting costs for service delivery and freeing those techs to devote more attention to activities that generate more revenue.
Datto protects business data and provides secure connectivity for tens of thousands of the world’s fastest growing companies. Datto’s Total Data Protection solutions deliver uninterrupted access to business data on site, in transit and in the cloud. Thousands of IT service providers globally rely on Datto’s combination of pioneering technology and dedicated services to ensure businesses are always on, no matter what.
10Gb Edge Ethernet Switch.
Scalable advanced 10Gb aggregation and data center switch with ExtremeXOS™ modular operating system.
The Bematech LE1015 true-flat, bezel-free touch monitor is designed and manufactured to meet the requirements of retail and restaurant operations with their Point-of-Sale system. The highly rugged touch monitor includes a solid base with extra wide hinge for maximum stability. The LE1015 also facilitates quick and professional mounting of integrated magnetic stripe reader and VFD/LCD customer display.
