“Nothing ventured, nothing gained,” the old saying goes, and that can certainly be said of VAR marketing. Marketing is the tool used by companies to jumpstart growth and the most effective strategies come with a certain amount of risk.
VARs are feeling the pinch. Hardware margins are a sliver of what they used to be. The as-a-Service, cloud, and subscription-based business models that are falling into favor among customers pose a tough transition for your business. Meanwhile, competition is mounting from every angle—startups, ISOs, the Internet, and a bevy of other service providers are all chipping away at your base.
“Nothing ventured, nothing gained,” the old saying goes, and that can certainly be said of VAR marketing. Marketing is the tool used by companies to jumpstart growth and the most effective strategies come with a certain amount of risk.
A friend or business colleague sells you an insurance policy, promising that it is the best insurance policy out there. Great! You purchase the policy because you want the best. Two years later your agent switches companies. Your agent reaches out to you to sell you a new policy from the new company which is touted as the best policy out there. What? Don’t you already have the best policy on the market? Well … you did when your agent worked for their prior company, but you don’t necessarily have the best policy right now … or do you?
ARRRGH!\ o, this is not me living my fantasy as a swashbuckler, though as a fencing instructor (a healthy and fun diversion of mine), it would not be too far from reality. Rather, it is an expression of angst when I hear Enterprise Resource Planning (ERP) systems reduced to being called “accounting” or “financial” systems. I let the rather defamatory term slide when it comes from the chief financial officer or vice president of finance at a client of mine: hey, I am pretty picky about most things but even I have my limitations. But I cringe when I hear it from the reseller, because I know that this is a reseller with a myopic focus.
The global IT channel have proven to be remarkable change-agents, both in front of their customers and inside their own businesses. Thinking about the amount of churn over the past 35 years can be downright dizzying.
I am not much of a history buff, but there are simply some historical events that fascinate me for their business relevance. One such event is Admiral Nelson’s victory at Trafalgar.
Focusing your managed services business on cybersecurity creates several opportunities to increase margins; most significantly, by implementing layers of security at client sites, you can reduce costly security-related issues. Understanding that effective cyberdefense involves multiple layers of technology is crucial, as is the understanding that customer disruption is a revenue killer in the world of the managed services provider (MSP).
Simply put, the bad guys are constantly searching for any possible point of entry that can be exploited by viruses and malware.
The first three installments of the Cyberthreat Defense Report (CDR) began the process of looking beyond major breaches and the never-ending evolution of cyberthreats to better understand what IT security teams are doing to defend against them.
Bematech has over three decades of expertise in the United States with a wide distribution network that covers over 500,000 points of sale in 37 countries. The company operates four R&D excellence centers, with over 1,200 professionals in Brazil, China, Taiwan, United States, and Argentina. Comprehensive customer service and technical support based in the United States. Bematech prides itself on being a knowledge based leader in the industry offering complete and customizable POS bundles including All-in-Ones, kitchen display systems, cash drawers, scanners, printers, touch monitors, customer displays and more.
Vantiv Integrated Payments provides integrated payment processing solutions that help businesses prosper. Known for secure and reliable processing, Mercury’s solutions are built into the POS, helping merchants reduce errors in data entry, manage cash flow, and minimize risk.
Cayan is an industry leader in developing and delivering award-winning and innovative payment processing solutions and merchant account services to developers, ISVs, VARs and merchants nationwide.
CompTIA is the voice of the world's information technology (IT) industry.
For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them - even in the most demanding environments.
SolarWinds® MSP delivers comprehensive, scalable IT service management solutions to empower MSPs of every size and scale worldwide to create highly efficient and profitable businesses that drive a measurable competitive advantage.
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The managed services market got its start as early as the 1990s as the recurring revenue business model sparked a new era of change in the technology industry. As managed service providers (MSPs) emerged, the market for their offerings grew, and it is expected to reach $193 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 12.5%, according to Markets and Markets.
In a recent survey, conducted by Opinion Matters on behalf of VIPRE, IT administrators chimed in on a plethora of topics surrounding endpoint security. Here’s a look at some of the standout numbers from The VIPRE Report.
Hundreds of thousands of ransomware attacks take place every single day. Everyone is a target. No one is immune.
A brand is more than just a name; it’s the identifier that creates the perception of a company among its customers. Walk into a grocery store, and you’re surrounded by brands. Grocery stores have in a sense become warehouses for product brands. But what about a store’s own brand?
Mobile wallets have been around for years now, and industry experts have called them The Next Big Thing in payments for their entire existence. But adoption rates have never quite matched up to the enthusiasm and excitement—while mobile wallet share is increasing month to month, it's still dwarfed by physical card transactions.
Webroot's 2017 cyberthreat survey report takes a look at the most susceptible nations, the rise of cyberattacks, the top industries where security budgets are increasing, and more in this infographic.
The Summit X670 series switches are purpose-built top-of-rack switches designed to support emerging 10 Gigabit Ethernet-enabled servers in enterprise and cloud data centers. Summit X670 helps optimize new server deployments with its optional, future-proofing 40 GbE uplink support while providing seamless support from existing Gigabit Ethernet-based servers to 10 GbE-based high-performance servers to start the transition to the new virtualized environment.
Handle your supply chain hassle free...
SB9015F delivers the perfect blend of quality, performance, durability, and economy that make it the Best-in-Class hardware for Point-of-Sale All in One touch screen systems. The SB9015F is equipped with an industrial computer core and can support a wide range of operating systems. It is a perfect choice when an All In One solution is needed. Just one thumb-screw located at the back panel of the monitor allow an easy access to the computer core for service and maintenance.
The LS8000 is an advanced compact kitchen display system controller with Android operating system. The Android controller is designed and manufactured for reliable uninterrupted operations in harsh kitchen environments.
