FEATURE ARTICLES

EDITOR'S DESK

  • Rising Rates Of Fatal IT Myopia In The Channel
    Rising Rates Of Fatal IT Myopia In The Channel

    VARs and MSPs represent the channel’s eyes on the ground. There’s a weighty responsibility there that makes nearsightedness a very dangerous thing for the channel. Our VARs and MSPs need clarity of their customers’ vision, and the rest of the channel needs to stand ready to help that vision become the customer’s reality.

GUEST CONTRIBUTORS

  • High Impact Communication:  A Three Tier Approach
    High Impact Communication: A Three Tier Approach

    High Impact communication is essentially a dance that flows between participants. As in most dances, there might be awkward moments, as one develops a sense of their partner’s style, and more elegant graceful moments, when partners are in the flow of the dance. The inherent skills and mindsets of high impact communication are developed over time through intention, practice and embracing a three tier approach. This approach includes essential skills and mindsets to embody BEFORE, DURING and AFTER the communication.

  • When It's Time For A Small VAR To Tap Out
    When It's Time For A Small VAR To Tap Out

    Forrester analyst Jay McBain's life's work is analyzing the channel. When he recently told Channel Executive magazine that 40 percent of the channel is poised for retirement over the next seven years, it got us thinking about exit strategies (and acquisition targets, but that's a future story). Liz Harr, the subject of this Q&A on, Business Sustainability Planning, orchestrated an exit strategy of her own. Today, Harr is a partner at professional services marketing firm Hinge and a frequent contributor to VARinsights.com, but not long ago she was a reseller of Microsoft CRM and ERP software. Here, Harr shares some wisdom on knowing when it's time to exit, optimizing the valuation of your company, and minimizing collateral damage in the process.

  • Business Strategy - It’s About The Destination, Not The Journey
    Business Strategy - It’s About The Destination, Not The Journey

    Who really wants to take the long, slow, arduous journey to success when you have the option to take a more thoughtful, deliberate approach? The time to praise the journey is when it’s in your rear-view mirror not when you’re facing it head-on through the windshield. Life may be about the journey, but business is all about the destination.

  • A Balanced Approach To Cybersecurity Risk Mitigation

    Technology is essential to mitigate the risk of exposure to cyberattack.  Note that mitigate means to reduce or lessen in severity, not preclude.  It’s often difficult for IT service providers (ITSPs) to convince business owners that no one can guarantee complete elimination of cyberattack risk. Anyone with a computer connected to the internet is under attack. Your best option is preparation for the inevitable.

  • MSPs And Resellers Can Amplify Their Social Media Reach With Employee Advocacy

    Studies have shown that businesses are starting to increasingly rely on social media to help build brand awareness and drive the sale of their products and solutions. For example, according to a recent Forrester report, 98 percent of sales and marketing leaders see value in social selling in the short and long term, and 49 percent have already developed a formal social selling program. Many Channel companies would agree with the potential benefits of social media marketing, but they also acknowledge they’re a long way from realizing its full potential.

More From Guest Contributors

VAR WHITE PAPERS

  • The Path to MSSP

    One of the hottest debates in IT service management at the moment is whether or not to pursue “Managed Security Service Provider” (MSSP) status. This is largely caused by a lack of clarity over what the name means, whether it is beneficial to use it, or whether customers are even concerned about the distinction between MSPs and MSSPs. This report defines exactly what an MSSP is and identifies the existing opportunity for those who reach this standard. It also highlights the shortcomings of current service providers and how to overcome them.

  • Are You Using The Right Payment Gateway For Your Application?

    With the rise of eCommerce and mobile payments, gateways play an increasingly important role in the payments ecosystem. Unlike the simple payment gateways of a decade ago, modern gateways are increasingly diverse, and offer features and value-added services for merchants of all kinds.

  • Immersive Advertising Drives Brand Visibility

    The global digital signage market size was estimated at $16 million in 2016 and is anticipated to reach $31million by 2025. This industry growth is accredited to the increasing demand for the digital promotion of products and services to attract the attention of the target audience in an effective manner. Digital signage offers the necessary quality information to a large number of viewers by utilizing large display screens across the location with a concentrated target audience. With digitized display technology, information is provided in a digitized format that includes motion and pictures in order to attract customers with more impact as compared to the traditional modes of reaching out to customers.

More VAR White Papers

FEATURED SUPPLIERS

  • Advantech
    Advantech

    Over the last decade, Advantech has established an excellent reputation for innovative and high-quality interactive digital signage and POS solutions for retail chains and stores, shopping centers and other major corporations across the nation. Their products and services allow retailers to enhance the shopping experience while optimizing business management for more intelligent and effective workflow.

  • Solarwinds MSP
    Solarwinds MSP

    SolarWinds® MSP delivers comprehensive, scalable IT service management solutions to empower MSPs of every size and scale worldwide to create highly efficient and profitable businesses that drive a measurable competitive advantage.

  • Jenne, Inc. / Extreme Networks
    Jenne, Inc. / Extreme Networks

    Jenne, Inc. is a leading value-added distributor of technology products and solutions focusing on voice, video, data networking, premise security and cloud. Jenne is committed to providing value-added resellers, integrators and service providers with a broad product selection, competitive pricing, on-time accurate delivery, outstanding technical support plus ongoing sales and technical training.

  • Bematech
    Bematech

    Bematech has over three decades of expertise in the United States with a wide distribution network that covers over 500,000 points of sale in 37 countries. The company operates four R&D excellence centers, with over 1,200 professionals in Brazil, China, Taiwan, United States, and Argentina. Comprehensive customer service and technical support based in the United States. Bematech prides itself on being a knowledge based leader in the industry offering complete and customizable POS bundles including All-in-Ones, kitchen display systems, cash drawers, scanners, printers, touch monitors, customer displays and more.

  • Vantiv Integrated Payments
    Vantiv Integrated Payments

    Vantiv Integrated Payments provides integrated payment processing solutions that help businesses prosper. Known for secure and reliable processing, Mercury’s solutions are built into the POS, helping merchants reduce errors in data entry, manage cash flow, and minimize risk.

  • Webroot
    Webroot

    Webroot delivers intelligent cybersecurity for endpoint, mobile and web to channel partners, consumers, businesses, and enterprises worldwide. Powered by its BrightCloud® collective threat intelligence network, Webroot protects the internet of everything. Our cloud-based threat detection, high performance, lightweight agents, and single, web-based point of control have changed the way businesses think about protecting mobile devices, PCs and servers. Named a ‘Visionary’ in Gartner’s Magic Quadrant for Endpoint Protection Platforms, Webroot’s smarter approach to security is why companies including Cisco, F5 Networks, GateProtect, HP, Microsoft, Palo Alto Networks, Proofpoint, RSA and others choose our solutions for advanced threat protection for their security products and services.

INDUSTRY PARTNERS AND ASSOCIATIONS

ASCII CompTIA HTG Peer Groups Small Biz Thoughts
SMB TechFest 2112 Group RSPA Money 20/20
Shoptalk ASP Drone Dealer Expo Michael E Gerber Companies

 

@VARINSIGHTS

INDUSTRY INSIGHTS

  • Take Control Of Your Network With DNS Security

    For businesses of any size, web browsing can not only present serious security threats, it can also become a drain on productivity. Your clients need the ability to ensure their users don’t visit dangerous or time-wasting sites. That’s where Webroot SecureAnywhere® DNS Protection comes in.

  • Business Made MSPeasy: Why MSPs Must Sell Value Rather Than Functionality

    Business networking sales made MSPeasy. Learn why it is essential for MSPs to sell the value of their services rather than the functionality of specific products.

  • Talk Nerdy To Me: Datto Networking Installation

    In this episode of Talk Nerdy to Me, Jason Curiano discusses how he and his team installed Datto Networking Access Points throughout the Norwalk office. From planning to implementation, Jason goes into detail as to what it took to make sure the whole office was able to switch over without a problem.

  • How Datto Networking Delivers For IT Partners

    For IT Partners, delivering uptime to their customers is the primary focus. This often involves addressing the disjointedness that small and medium sized businesses have in their IT environments. That's why managed networking through Datto Networking is the perfect solution for IT Partners.

  • Consumers Still Want To Make Purchases With Cash
    Consumers Still Want To Make Purchases With Cash

    Cash is still one of Americans’ favorite methods of payment for purchases. While it scored behind debit cards in the September 2017 Cardtronics Health of Cash study, cash remains the most commonly used form of payment, with 91% of respondents saying they had used cash in person-to-person payments in the last six months. That’s an uptick from 89% a year earlier.

  • The Cost And Opportunity Of End User Behavior Online
    The Cost And Opportunity Of End User Behavior Online

    According to the Verizon 2017 Data Breach Investigations Report, human error was directly involved in 65% of successful breaches in 2016, proving cybersecurity isn’t just a technology issue. It's up to you to educate your clients about the risks and enable them to protect themselves.

More Industry Insights

FEATURED PRODUCTS

  • VIPRE® Endpoint Security – Server Edition
    VIPRE® Endpoint Security – Server Edition

    Highest-Rated Protection Thanks to a Layered Security Approach.

  • Webroot SecureAnywhere™ Business Endpoint Protection
    Webroot SecureAnywhere™ Business Endpoint Protection

    Smarter malware prevention that solves the performance, dwell time visibility and management issues of your endpoint security.

  • SB9095 Quad-Core All-in-One Point-of-Sale Terminal
    SB9095 Quad-Core All-in-One Point-of-Sale Terminal

    The Bematech SB9095 AIO terminal packs great features, versatility and value into a sleek and neat design.  It enhances the atmosphere of any business while providing excellent performance and reliability.  With unique and easy detach design, the SB9095 minimizes use of screws and internal cable connections.  The unit has options for integrated magnetic stripe reader, fingerprint reader, RFID/NFC reader and VFD/LCD customer display.

  • LS8000 Android Kitchen Display System Controller
    LS8000 Android Kitchen Display System Controller

    The LS8000 is an advanced compact kitchen display system controller with Android operating system. The Android controller is designed and manufactured for reliable uninterrupted operations in harsh kitchen environments.

More Featured Products