A firm’s business goals should drive its strategic marketing decisions and be reflected in its marketing budget and plan. By answering such essential questions as Do we want to grow, and if so, by how much, and by when? Marketing executives should establish specific targets and goals and then identify customized strategies for achieving them.
It’s a scenario we see far too often: all of a company’s data is stored and managed on a single server. It’s protected by a backup server, sure, but even that is kept on the same domain as everything else. One day, the domain is hit by ransomware that not only shuts down the servers, but also corrupts backup data. So, what then?
Cyber attacks often target retailers because retailers process a lot of personal data from payment cards that can be used for identity theft, fraud and other nefarious purposes. This puts a lot of pressure on retailers to maintain a strong security posture, and a big part of that is to properly configure your firewalls.
Transactional vs. consultative selling is somewhat of a buzz phrase in the industry, but what does it really mean? How can you implement consultative selling, and what will it mean for your organization?
Subscription-based services are growing in popularity, and the IT industry is certainly no exception. With the managed services provider (MSP) market projected to be worth $282 billion by 2023, you’re not alone if you’ve been contemplating jumping on the subscription or managed-service bandwagon.
As the volume of cyberattacks grows, security analysts have become overwhelmed. To address this issue, developers are showing more interest in using Machine Learning (ML) to automate threat-hunting. In fact, researchers have tried to implement ML in cybersecurity solutions since the late 1980s, but progress has been slow. Today, ML is showing increasing promise with the advent of Big Data because the quality of information from which ML can learn is improving. However, there is much more to be done.
An Analysis of the Market for Endpoint Security Revealing Top Players, Trail Blazers,Specialists and Mature Players.
The retail industry is a favorite target of cyber attackers. Hackers know a successful attack on a retailer can give them access to the data of thousands or even millions of payment cardholders. Cyber criminals can sell that data for a tidy profit to other criminals on the dark web who use it for fraud, identity theft, and phishing attacks. Cyber crime is big business; it’s projected to cause damages of $6 trillion by 2021 on organizations of all types and sizes.
The act of prediction, itself, is the application of probability to determine what might happen. For example, if a person takes an action once, you might expect them to do it again. However, if that action caused a poor or negative result, you’d most likely expect the person not to do it again. Now, let’s make it more complex. Say that the person has taken the action in some situations, but not in others. By analyzing the details of each situation, determining the differences and factors in each one, you could begin to predict the likelihood of the person’s actions in a given context. Thus, to make a reasonable prediction for the future, you must have clear insight into past events, complete with context.
SherWeb has been helping businesses around the world work smarter in the cloud since 1998. Our cloud solutions help companies be more agile in today’s competitive market and trim IT costs.
| RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry. |
The ASCII Group is a vibrant community of independent MSPs, VARS and solution providers in North America. The organization offers members leveraged purchasing programs, education and training, knowledge sharing among peers, discounts on business services, and more. Founded in 1984 by Alan Weinberger, ASCII is the oldest and largest group of independent IT solution providers, integrators and VARS in the world.
Taylor Business Group is an executive coaching and peer group firm that focuses on IT Solution Providers and Copier Dealers. Founded in 2001, Taylor has brought efficiencies and higher profits to IT Solution Providers through a focused effort in delivering best practices to the Service Provider and Copier Dealer's service, sales and administrative functions.
Sennheiser is one of the world’s leading manufacturers of headphones, microphones, and wireless transmission systems. With 20 sales subsidiaries and long-established trading partners, the company is active in more than 50 countries and operates its own production facilities in Germany, Ireland, and the USA.
For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them - even in the most demanding environments.
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So, you want to start an MSP? Learn about the dying case for hourly billing, technological considerations when transitioning from VAR to MSP, and how to play the long game in this free collection of articles.
Ultimately, every business wants to do what they can to best serve their clients and customers. They also want to grow successfully, increase profits, and create lasting relationships for long-term recurring revenue. But in today’s cyber- climate, if you don’t have a good security setup, the chances you’ll get breached get higher every day. That means all the customers who trust you will have their confidence shaken—no matter how good your products or services are.
In today’s cyber-climate, if you don’t have a good security setup, the chances you’ll get breached get higher every day. And if you do get breached, the customers who trust you will have their confidence shaken. The damage to that trust relationship could really cost you—no matter how good your products or services are.
The right security layers can protect you from threats on all sides. Check out Webroot Lockdown Lessons videos to discover how layered cybersecurity can benefit your business.
When you consider modern attacks, it’s pretty obvious that all businesses—managed service providers (MSPs), small- to medium- sized businesses (SMBs), etc.—need a strong lineup of cyber-defense tools, not just a barebones firewall and old-fashioned antivirus. You need to protect your business first, and to do that, you have to build out a strong cybersecurity stack that can actually withstand the onslaught of modern malware.
Every managed service provider seems to be focusing on security these days. For an MSP adding security services, or an MSSP looking to target a new market segment, here are the common questions I frequently get when I meet with service providers.
Today’s businesses succeed by selling a handful of bundled items to a large number of customers. Think about restaurants, where the trend has been away from a’ la carte menus to limited menus, because it’s easier, more efficient, and requires less skill to produce a few entrée/side dish combinations than to try to fulfill each diner’s specific requests.
Small in size, the APG Series 100 Cash Drawer does not compromise efficiency. It actually improves upon it because it increases the effectiveness of your workstation.
Good processes support your team, not stifle them, enabling them to operate at their highest levels. This is doubly true for managed service providers, where operational efficiency and effectiveness are critical to client retention, team retention, and profitability.
Owner/Executive Coaching is a one-on-one engagement with the principal(s) of the business. These typically are focused on one or two areas of the business where the principal does not have experience or is struggling with implementing a solution. Executive Coaching is also used to help accelerate the company’s growth and ensure your growth objectives are met.
Advanced Detection and Protection Against Malware, Ransomware, Phishing, and More.
