Studies have shown that businesses are starting to increasingly rely on social media to help build brand awareness and drive the sale of their products and solutions. For example, according to a recent Forrester report, 98 percent of sales and marketing leaders see value in social selling in the short and long term, and 49 percent have already developed a formal social selling program. Many Channel companies would agree with the potential benefits of social media marketing, but they also acknowledge they’re a long way from realizing its full potential.
Darek Hahn, president and CEO of Dynamic Strategies Inc. (DSI), details the challenges of his company's shift in customer focus, sales strategy, and corporate culture.
Studies have shown that businesses are starting to increasingly rely on social media to help build brand awareness and drive the sale of their products and solutions. For example, according to a recent Forrester report, 98 percent of sales and marketing leaders see value in social selling in the short and long term, and 49 percent have already developed a formal social selling program. Many Channel companies would agree with the potential benefits of social media marketing, but they also acknowledge they’re a long way from realizing its full potential.
An aging telecommunications channel is rapidly morphing into an innovative technology marketplace. Leading carriers, pure cloud vendors, ISVs are making indirect channel a priority as 60% of all technology purchases are made through an IT consultant. Business lies with the person that has the customer relationship, those IT consultants (referred to as agents in the indirect channel) have the proverbial keys to the castle.
Selling professional services is tricky business. There is nothing tangible in the conversation. No product to pick up, turn over, and closely examine for quality and functionality. What clients are buying is you and your expertise.
An MSP owner realizes that two of his newest team members aren't going to make it to the ninety-day mark. Should he dread replacing those employees, or relish the chance to dramatically improve his business?
“Nothing ventured, nothing gained,” the old saying goes, and that can certainly be said of VAR marketing. Marketing is the tool used by companies to jumpstart growth and the most effective strategies come with a certain amount of risk.
What would a shorter sales cycle do for your business? It’s time to find out.
I f you have been in the IT service business for a while, you likely have the basics down for backup. You probably have some revenue coming in from the service, and you might even have saved your clients a few times from severe data loss.
Often, the mention of Disaster Recovery produces thoughts of monsoons and hurricanes, complete chaos, no power, etc. In reality, for many businesses a disaster is simply as an event that creates an inability for the business to function. Disasters come in many shapes and sizes – the natural disasters we all think about, but also chemical spills, building fires, broken water pipes, and, on a much smaller scale, a virus-infected server.
Harbortouch is a leading national provider of touch-screen point of sale (POS) systems and payment processing services. As pioneers of the “as a service” model, Harbortouch offers an unprecedented “free” POS program that allows the company’s sales partners to offer a full-featured POS system with no up-front costs.
For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them - even in the most demanding environments.
Datto protects business data and provides secure connectivity for tens of thousands of the world's fastest growing companies. Datto's Total Data Protection solutions deliver uninterrupted access to business data on site, in transit and in the cloud. Thousands of IT service providers globally rely on Datto's combination of pioneering technology and dedicated services to ensure businesses are always on, no matter what. Datto is headquartered in Norwalk, Connecticut and has offices in Rochester, Boston, Portland, Toronto, London, Singapore and Sydney. Learn more at www.datto.com.
VIPRE is the highest-rated, award-winning internet security product for channel partners and businesses worldwide. It consistently earns 100% block rates and zero false positives from AV-Comparatives, the world’s most widely-trusted independent antivirus testing authority.
Over the last decade, Advantech has established an excellent reputation for innovative and high-quality interactive digital signage and POS solutions for retail chains and stores, shopping centers and other major corporations across the nation. Their products and services allow retailers to enhance the shopping experience while optimizing business management for more intelligent and effective workflow.
| ConnectWise is the leading business management solution designed exclusively for technology organizations, such as IT solution providers, MSPs, software companies, hardware/software resellers, and System Integrators. |
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“What are our cybersecurity protocols?” This question is one that has, undoubtedly, been top of mind for CTOs at numerous corporations and government agencies around the world in the wake of recent ransomware attacks. Given the hundreds of thousands of endpoint devices in more than 150 countries that were infected in the latest global attack, WannaCry, can you blame them? Hal Lonas, chief technology officer at Webroot, takes us beyond the sobering wake-up call that attacks like WannaCry bring, and discusses actionable advice companies should consider when fortifying systems against cybercriminals.
Cash loss is one of the biggest challenges faced by retailers, and most of it currently results from internal theft. But even without taking theft into account, cash management is time-consuming and expensive, boosting operating expenses for retailers. The time spent manually counting cash, conducting top offs and lifts eats away at a retailer’s bottom line.
Retailers and restaurants are looking for ways to cope with rising labor costs, which are being fueled by minimum wage hikes in different cities and states as well as competition for workers as unemployment dips below 4.5 percent.
According to the employment firm Manpower, Inc., sales representatives were ranked in the top three of the hardest to hire positions in the U.S. in 2016. This is especially true in the managed IT services business. During the hiring process, the challenge is looking beyond a standout personality to see what lies beneath. How do you break through the surface to assess an applicant’s ability to close sales and help your business grow?
We asked the Enterprise Strategy Group (ESG), an IT analyst research and strategy company, to examine the challenges your business customers are facing as they take on malware and other cyber threats at network perimeters.
Ransomware is real and it’s scary, but for managed service providers, it also represents a profitable opportunity. Your clients need your help in knowing how to protect themselves against an attack.
UPOS series is a modern and sleek industrial Point of Sales system. Borderless front touch panel maximizes the viewing area.
Bemacash is an innovative Point-of-Sale solution that runs on an Android tablet or Bematech’s SB8010A Android All-in-One. Secure cloud based system - access your business data from anywhere!
The Bematech SB1015 AIO terminal packs great features and value into a sleek and sturdy design. It delivers an economical POS solution while providing excellent performance and reliability. The highly rugged touch monitor includes a solid base with extra wide hinge for maximum stability. The SB1015 also facilitates options for a quick and professional mounting of integrated magnetic stripe reader and VFD/LCD customer display.
The Bematech SB9095 AIO terminal packs great features, versatility and value into a sleek and neat design. It enhances the atmosphere of any business while providing excellent performance and reliability. With unique and easy detach design, the SB9095 minimizes use of screws and internal cable connections. The unit has options for integrated magnetic stripe reader, fingerprint reader, RFID/NFC reader and VFD/LCD customer display.
