Trade shows, networking events, and sponsorships — do these get priority in your marketing budgeting? If so, you’re most likely not seeing as robust payoff as you anticipated. And, if these are in fact your typical go to marketing practices, it may be time to consider adopting more effective marketing strategies, especially in the area of digital marketing. Improving your marketing ROI and developing more online leads is not only achievable — it’s also easier to measure.
SaaSMAX and CompTIA recently teamed up on a webinar to share findings from CompTIA’s state of the SaaS channel report. Carolyn April, Senior Director of Industry Analysis at CompTIA, and Clinton Gatewood, VP of Partner and Reseller Development at SaaSMAX, presented data that any VAR or MSP either currently selling, or considering selling, SaaS products should pay attention to.
When acquisitions occur in the point of sale channel, we read the vendor press releases and hear the aspirational statements promising a better tomorrow. But often left without a public voice is the POS reseller who is also significantly impacted by the deal. To remedy that, in November 2017 Vantiv’s PaymentsEdge Advisory Services surveyed resellers who resold or still resell Digital Dining, Dinerware, and PC America – three ISVs who were acquired by Heartland in 2015. We believed their experiences over the past two-plus years would be more insightful than extrapolating possible scenarios for more recent ISV acquisitions.
High Impact communication is essentially a dance that flows between participants. As in most dances, there might be awkward moments, as one develops a sense of their partner’s style, and more elegant graceful moments, when partners are in the flow of the dance. The inherent skills and mindsets of high impact communication are developed over time through intention, practice and embracing a three tier approach. This approach includes essential skills and mindsets to embody BEFORE, DURING and AFTER the communication.
Forrester analyst Jay McBain's life's work is analyzing the channel. When he recently told Channel Executive magazine that 40 percent of the channel is poised for retirement over the next seven years, it got us thinking about exit strategies (and acquisition targets, but that's a future story). Liz Harr, the subject of this Q&A on, Business Sustainability Planning, orchestrated an exit strategy of her own. Today, Harr is a partner at professional services marketing firm Hinge and a frequent contributor to VARinsights.com, but not long ago she was a reseller of Microsoft CRM and ERP software. Here, Harr shares some wisdom on knowing when it's time to exit, optimizing the valuation of your company, and minimizing collateral damage in the process.
Who really wants to take the long, slow, arduous journey to success when you have the option to take a more thoughtful, deliberate approach? The time to praise the journey is when it’s in your rear-view mirror not when you’re facing it head-on through the windshield. Life may be about the journey, but business is all about the destination.
Technology is essential to mitigate the risk of exposure to cyberattack. Note that mitigate means to reduce or lessen in severity, not preclude. It’s often difficult for IT service providers (ITSPs) to convince business owners that no one can guarantee complete elimination of cyberattack risk. Anyone with a computer connected to the internet is under attack. Your best option is preparation for the inevitable.
One of the hottest debates in IT service management at the moment is whether or not to pursue “Managed Security Service Provider” (MSSP) status. This is largely caused by a lack of clarity over what the name means, whether it is beneficial to use it, or whether customers are even concerned about the distinction between MSPs and MSSPs. This report defines exactly what an MSSP is and identifies the existing opportunity for those who reach this standard. It also highlights the shortcomings of current service providers and how to overcome them.
With the rise of eCommerce and mobile payments, gateways play an increasingly important role in the payments ecosystem. Unlike the simple payment gateways of a decade ago, modern gateways are increasingly diverse, and offer features and value-added services for merchants of all kinds.
The global digital signage market size was estimated at $16 million in 2016 and is anticipated to reach $31million by 2025. This industry growth is accredited to the increasing demand for the digital promotion of products and services to attract the attention of the target audience in an effective manner. Digital signage offers the necessary quality information to a large number of viewers by utilizing large display screens across the location with a concentrated target audience. With digitized display technology, information is provided in a digitized format that includes motion and pictures in order to attract customers with more impact as compared to the traditional modes of reaching out to customers.
SherWeb has been helping businesses around the world work smarter in the cloud since 1998. Our cloud solutions help companies be more agile in today’s competitive market and trim IT costs.
SolarWinds® MSP delivers comprehensive, scalable IT service management solutions to empower MSPs of every size and scale worldwide to create highly efficient and profitable businesses that drive a measurable competitive advantage.
Vantiv Integrated Payments provides integrated payment processing solutions that help businesses prosper. Known for secure and reliable processing, Mercury’s solutions are built into the POS, helping merchants reduce errors in data entry, manage cash flow, and minimize risk.
Harbortouch is a leading national provider of touch-screen point of sale (POS) systems and payment processing services. As pioneers of the “as a service” model, Harbortouch offers an unprecedented “free” POS program that allows the company’s sales partners to offer a full-featured POS system with no up-front costs.
|RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry.|
Cyberattacks have impacted leading retailers, financial institutions, healthcare providers, and even elections. While awareness of cyber threats may be at an all- time high, cyberattacks are still happening, and they’re extremely expensive, both in terms of money and a company’s reputation.
Not only do your clients expect a certain level of quality in the services they receive; they also place a great deal of importance on the individual working relationship. Clients want to know they’re being taken seriously as people, and are being served by MSPs who understand their needs on a personal level.
Today’s threats use multiple vectors to attack, from malicious email attachments to infected web ads to phishing sites. Criminals combine a range of threat technologies, deployed in numerous stages to infect computers and networks. This blended approach increases the likelihood of success, the speed of contagion, and the severity of damage. The only way to keep your clients safe is with a layered cybersecurity strategy that can secure users and their devices at every stage of an attack, across every possible attack vector. The following guide is designed to help MSPs develop an effective IT security program for their clients.
Here are 10 reasons MSP clients need a layered security strategy to stay safe.
Cybersecurity breaches are expensive. Even if you provide industry-leading cybersecurity services, modern malware tactics are too sophisticated to guarantee 100% that your clients will stay safe. A single breach at a client site can spell countless man-hours lost to remediation and disaster recovery—not to mention the damage it does to the trust your clients place in you and your services. So what’s an MSP to do?
“With 7.5 million new malware variants introduced each month,” organizations need to prepare for all-out war on cyberattacks. Cyber threats are attacking users from multiple angles—or “vectors”. And what’s worse, their attacks can hit in multiple stages. As an MSP, you must leverage solutions that keep users and devices infection free, across all endpoints. Unfortunately, two- thirds of MSPs are short on qualified IT professionals who can help them ramp up their security offerings. Thankfully, multi-vector protection can help.
Managed Gigabit Switches for Enterprise and SMB.
The Bematech LE1015 true-flat, bezel-free touch monitor is designed and manufactured to meet the requirements of retail and restaurant operations with their Point-of-Sale system. The highly rugged touch monitor includes a solid base with extra wide hinge for maximum stability. The LE1015 also facilitates quick and professional mounting of integrated magnetic stripe reader and VFD/LCD customer display.
Stop malware before it enters your network.
10Gb Edge Ethernet Switch.