“Nothing ventured, nothing gained,” the old saying goes, and that can certainly be said of VAR marketing. Marketing is the tool used by companies to jumpstart growth and the most effective strategies come with a certain amount of risk.
VARs are feeling the pinch. Hardware margins are a sliver of what they used to be. The as-a-Service, cloud, and subscription-based business models that are falling into favor among customers pose a tough transition for your business. Meanwhile, competition is mounting from every angle—startups, ISOs, the Internet, and a bevy of other service providers are all chipping away at your base.
“Nothing ventured, nothing gained,” the old saying goes, and that can certainly be said of VAR marketing. Marketing is the tool used by companies to jumpstart growth and the most effective strategies come with a certain amount of risk.
A friend or business colleague sells you an insurance policy, promising that it is the best insurance policy out there. Great! You purchase the policy because you want the best. Two years later your agent switches companies. Your agent reaches out to you to sell you a new policy from the new company which is touted as the best policy out there. What? Don’t you already have the best policy on the market? Well … you did when your agent worked for their prior company, but you don’t necessarily have the best policy right now … or do you?
ARRRGH!\ o, this is not me living my fantasy as a swashbuckler, though as a fencing instructor (a healthy and fun diversion of mine), it would not be too far from reality. Rather, it is an expression of angst when I hear Enterprise Resource Planning (ERP) systems reduced to being called “accounting” or “financial” systems. I let the rather defamatory term slide when it comes from the chief financial officer or vice president of finance at a client of mine: hey, I am pretty picky about most things but even I have my limitations. But I cringe when I hear it from the reseller, because I know that this is a reseller with a myopic focus.
The global IT channel have proven to be remarkable change-agents, both in front of their customers and inside their own businesses. Thinking about the amount of churn over the past 35 years can be downright dizzying.
I am not much of a history buff, but there are simply some historical events that fascinate me for their business relevance. One such event is Admiral Nelson’s victory at Trafalgar.
Focusing your managed services business on cybersecurity creates several opportunities to increase margins; most significantly, by implementing layers of security at client sites, you can reduce costly security-related issues. Understanding that effective cyberdefense involves multiple layers of technology is crucial, as is the understanding that customer disruption is a revenue killer in the world of the managed services provider (MSP).
Simply put, the bad guys are constantly searching for any possible point of entry that can be exploited by viruses and malware.
The first three installments of the Cyberthreat Defense Report (CDR) began the process of looking beyond major breaches and the never-ending evolution of cyberthreats to better understand what IT security teams are doing to defend against them.
Bematech has over three decades of expertise in the United States with a wide distribution network that covers over 500,000 points of sale in 37 countries. The company operates four R&D excellence centers, with over 1,200 professionals in Brazil, China, Taiwan, United States, and Argentina. Comprehensive customer service and technical support based in the United States. Bematech prides itself on being a knowledge based leader in the industry offering complete and customizable POS bundles including All-in-Ones, kitchen display systems, cash drawers, scanners, printers, touch monitors, customer displays and more.
Jenne, Inc. is a leading value-added distributor of technology products and solutions focusing on voice, video, data networking, premise security and cloud. Jenne is committed to providing value-added resellers, integrators and service providers with a broad product selection, competitive pricing, on-time accurate delivery, outstanding technical support plus ongoing sales and technical training.
Over the last decade, Advantech has established an excellent reputation for innovative and high-quality interactive digital signage and POS solutions for retail chains and stores, shopping centers and other major corporations across the nation. Their products and services allow retailers to enhance the shopping experience while optimizing business management for more intelligent and effective workflow.
Cayan is an industry leader in developing and delivering award-winning and innovative payment processing solutions and merchant account services to developers, ISVs, VARs and merchants nationwide.
SolarWinds® MSP delivers comprehensive, scalable IT service management solutions to empower MSPs of every size and scale worldwide to create highly efficient and profitable businesses that drive a measurable competitive advantage.
Datto protects business data and provides secure connectivity for tens of thousands of the world's fastest growing companies. Datto's Total Data Protection solutions deliver uninterrupted access to business data on site, in transit and in the cloud. Thousands of IT service providers globally rely on Datto's combination of pioneering technology and dedicated services to ensure businesses are always on, no matter what. Datto is headquartered in Norwalk, Connecticut and has offices in Rochester, Boston, Portland, Toronto, London, Singapore and Sydney. Learn more at www.datto.com.
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The managed services market got its start as early as the 1990s as the recurring revenue business model sparked a new era of change in the technology industry. As managed service providers (MSPs) emerged, the market for their offerings grew, and it is expected to reach $193 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 12.5%, according to Markets and Markets.
In a recent survey, conducted by Opinion Matters on behalf of VIPRE, IT administrators chimed in on a plethora of topics surrounding endpoint security. Here’s a look at some of the standout numbers from The VIPRE Report.
Hundreds of thousands of ransomware attacks take place every single day. Everyone is a target. No one is immune.
A brand is more than just a name; it’s the identifier that creates the perception of a company among its customers. Walk into a grocery store, and you’re surrounded by brands. Grocery stores have in a sense become warehouses for product brands. But what about a store’s own brand?
Mobile wallets have been around for years now, and industry experts have called them The Next Big Thing in payments for their entire existence. But adoption rates have never quite matched up to the enthusiasm and excitement—while mobile wallet share is increasing month to month, it's still dwarfed by physical card transactions.
Webroot's 2017 cyberthreat survey report takes a look at the most susceptible nations, the rise of cyberattacks, the top industries where security budgets are increasing, and more in this infographic.
Bemacash is an innovative Point-of-Sale solution that runs on an Android tablet or Bematech’s SB8010A Android All-in-One. Secure cloud based system - access your business data from anywhere!
The Bematech LE1015 true-flat, bezel-free touch monitor is designed and manufactured to meet the requirements of retail and restaurant operations with their Point-of-Sale system. The highly rugged touch monitor includes a solid base with extra wide hinge for maximum stability. The LE1015 also facilitates quick and professional mounting of integrated magnetic stripe reader and VFD/LCD customer display.
Managed Gigabit Switches for Enterprise and SMB.
Enterprise-Grade, Ultra-High Performance for Demanding High-Density Deployments.
