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  • The easy path isn’t always the right path. This is sometimes the case when an enterprise software company identifies its strategy for implementing entitlements and license enforcement for  software as a service (SaaS) applications. Rather than building something quickly that works for an immediate need, product leaders should approach entitlement management and enforcement with scale, flexibility, and future business models in mind.

  • When we were kids, shortcuts were celebrated. Hearing from a buddy, “You want to go play at that new field? I know a shortcut,” was met with a smile. That get-there-as-fast-as-we-can mindset is often avoided in business because we assume the time-consuming, complex way is the best way. This is especially true with content marketing. Instead of focusing on creating quality content as quickly as possible, VARs and ISVs get bogged down in extraneous details, bloating the project to a point where the planned content never sees the light of day.

  • When the RSPA team talks business challenges with our value-added reseller (VAR) and independent software developer (ISV) members, we hear most frequently about one obstacle. Not cloud point of sale, not mergers and acquisitions, not vendor relationships, not shrinking margins, not the economy. The most mentioned hindrance to VAR and ISV growth is delegation.

  • This April was "National Supply Chain Integrity Month," a designation by the Cybersecurity and Infrastructure Security Agency (CISA). Of the many points put forth in this awareness campaign, Christopher DeRusha, our nation's federal chief information security officer, specifies that agencies should "Strengthen Partnerships: Information exchange between government and industry on current threat information and security best practices is paramount."

  • According to Statista, China, Southeast Asia, and Europe are the markets with the highest numbers of downloads, and in most of these regions, English isn't the first language. Open-minded enterprises that consider entering these and other markets beyond U.S. borders adapt their software solutions, which is impossible without professional localization (L10n).

  • Is there any rational B2B salesperson who believes their performance, revenue generation will be “amplified” with another CRM extension, another sales ops system, or now, “revenue amplification?” Really? Like who?

  • The rise of the medical internet of things has propelled the appearance of software as a medical device, or SaMD. The tools are gaining prominence and, according to Business Insights, the market will exceed $86 billion in 2027. As for the specific types of software involved, Business Insights’ researchers name solutions for PCs and laptops, smartphones, tablets, and diverse wearable devices.

  • A philosophy professor of mine (many, many years ago) would occasionally walk into our classroom, drop his briefcase on the front table, lean on the podium, and bluntly announce, “I’m angry.” He would then take three to five minutes to emote what was gnawing at him.

  • An IT executive friend of mine recently shared this hiring dilemma on LinkedIn: "So a funny thing happened just now. During an interview, the candidate asked me if I was going to give him an “assignment” to complete. I told him I had not planned on it … and then I saw confusion cover his face. Apparently all his prior interviews had requested him to complete some sort of assignment during the interview process. I’m not sure what I would even “assign” someone for a Customer Success role. How do other people feel about interview assignments? Is this something I should consider adding to my interview process? Where can I find some good resources on this? Thanks in advance."

  • Do you want to know the silver-bullet system Amazon, Intel, and Nike use to expand into new markets? Unfortunately, just like in most every other aspect of life, there is no silver bullet. But there is an underlying system these three high-growth companies utilize – it’s called the Flywheel, and you can build one for your organization...

  • At the conclusion of the just-published 2021 RSPA POS Channel KPI Study, we provided insight into the opportunities, threats, and challenges retail IT solution providers face today. We laser focused on that topic during a recent RSPA Niche & Startup ISV Community call and learned quite a bit about software developer challenges.

  • Last year’s POS Channel KPI Study, published in early March 2020, began with this statement: Change is the norm and dizziness is a de facto condition for solution providers in the retail IT channel. New technologies, business models, competitors, and consolidations continue to morph our channel, plus we’re seeing the emergence of dozens of niche software developers and a growing influence of ISV/VAR hybrids, resellers investing in their own intellectual property through proprietary software.

  • ‘What’s next?’ Sadly, many software product managers don’t know. Preoccupied with other challenges, they often underestimate the significance of effective prioritization. Whereas without a well-defined engineering process in place, the entire product development project runs the risk of falling apart.

  • Many ISVs are caught in an exhausting loop; hardware integration, support, and management can quickly become a herculean task. However, with the right partner, it can be nearly effortless. With the right partnership, you can purchase all your hardware and accessories from a single vendor for integration with your software and reap several business benefits. Keep reading to discover what they are.


Software Business Growth has merged with VAR Insights to increase our coverage of the Channel. This will give you deeper insights into the software development business with advice on partner development strategies, best practices, and opportunities for business success. VAR Insights is excited to offer more valuable content to our dedicated community.