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ISV & SOFTWARE DEVELOPMENT INSIGHTS

  • Supply chains have been indelibly linked to the trend toward globalization for the past several decades, driven by productivity-enhancing technology, reasonably priced multinational labor costs, and efficient logistics. However, businesses across the globe are experiencing supply chain disruptions and a shortage of workers that result in both increased labor and higher transport costs that aggravate inflation.

  • The easy path isn’t always the right path. This is sometimes the case when an enterprise software company identifies its strategy for implementing entitlements and license enforcement for  software as a service (SaaS) applications. Rather than building something quickly that works for an immediate need, product leaders should approach entitlement management and enforcement with scale, flexibility, and future business models in mind.

  • When we were kids, shortcuts were celebrated. Hearing from a buddy, “You want to go play at that new field? I know a shortcut,” was met with a smile. That get-there-as-fast-as-we-can mindset is often avoided in business because we assume the time-consuming, complex way is the best way. This is especially true with content marketing. Instead of focusing on creating quality content as quickly as possible, VARs and ISVs get bogged down in extraneous details, bloating the project to a point where the planned content never sees the light of day.

  • When the RSPA team talks business challenges with our value-added reseller (VAR) and independent software developer (ISV) members, we hear most frequently about one obstacle. Not cloud point of sale, not mergers and acquisitions, not vendor relationships, not shrinking margins, not the economy. The most mentioned hindrance to VAR and ISV growth is delegation.

  • Hygiene is a regular part of our daily routines. We brush our teeth, take showers, and participate in other practices to maintain health and prevent disease. When it comes to cybersecurity, it’s important to use the same approach. This is more than good housekeeping – the consequences of poor cyber hygiene can be far-reaching and have played a central role in the most widespread and damaging breaches in history.

  • This April was "National Supply Chain Integrity Month," a designation by the Cybersecurity and Infrastructure Security Agency (CISA). Of the many points put forth in this awareness campaign, Christopher DeRusha, our nation's federal chief information security officer, specifies that agencies should "Strengthen Partnerships: Information exchange between government and industry on current threat information and security best practices is paramount."

  • According to Statista, China, Southeast Asia, and Europe are the markets with the highest numbers of downloads, and in most of these regions, English isn't the first language. Open-minded enterprises that consider entering these and other markets beyond U.S. borders adapt their software solutions, which is impossible without professional localization (L10n).

  • Is there any rational B2B salesperson who believes their performance, revenue generation will be “amplified” with another CRM extension, another sales ops system, or now, “revenue amplification?” Really? Like who?

  • In part one of this two-part series, we introduced the concept of deep customer collaboration as an extension of deep collaboration — software that combines productivity and collaboration functionality in one place to get a specific job done. Deep customer collaboration is the confluence of information, data, and assets that are used to productively manage a customer relationship alongside the strategies, activities, and conversations that create effective alignment between a company and its customers. There is an opportunity to refine the development of a technology stack with more consideration for the role of customer collaboration in the overall customer experience.

  • “Software is eating the world.” This famous statement made by Marc Andreessen in 2011 set the tone for the proliferation of software that has since engulfed almost every aspect of business across all industries and ecosystems.

  • The rise of the medical internet of things has propelled the appearance of software as a medical device, or SaMD. The tools are gaining prominence and, according to Business Insights, the market will exceed $86 billion in 2027. As for the specific types of software involved, Business Insights’ researchers name solutions for PCs and laptops, smartphones, tablets, and diverse wearable devices.

  • SaaS makes software and programs available on-demand. This is why many businesses favor it. As most industries evolve and move into the digital space, the competition between SaaS providers intensifies. In the post-pandemic world, they need to re-strategize marketing campaigns to stay ahead of the curve.

  • A philosophy professor of mine (many, many years ago) would occasionally walk into our classroom, drop his briefcase on the front table, lean on the podium, and bluntly announce, “I’m angry.” He would then take three to five minutes to emote what was gnawing at him.

  • An IT executive friend of mine recently shared this hiring dilemma on LinkedIn: "So a funny thing happened just now. During an interview, the candidate asked me if I was going to give him an “assignment” to complete. I told him I had not planned on it … and then I saw confusion cover his face. Apparently all his prior interviews had requested him to complete some sort of assignment during the interview process. I’m not sure what I would even “assign” someone for a Customer Success role. How do other people feel about interview assignments? Is this something I should consider adding to my interview process? Where can I find some good resources on this? Thanks in advance."

SOFTWARE BUSINESS GROWTH MERGED WITH VAR INSIGHTS

Software Business Growth has merged with VAR Insights to increase our coverage of the Channel. This will give you deeper insights into the software development business with advice on partner development strategies, best practices, and opportunities for business success. VAR Insights is excited to offer more valuable content to our dedicated community.