“Nothing ventured, nothing gained,” the old saying goes, and that can certainly be said of VAR marketing. Marketing is the tool used by companies to jumpstart growth and the most effective strategies come with a certain amount of risk.
The management of a retail chain involves many stores in different regions with many equipment units, a great number of commodities, a vast logistics and distribution network, huge cash flows and commercial promotions based on knowledge about consumer behaviors.
The retail industry is undergoing a major transformation, changing how customers shop and how retailers run business. More and more retailers continue to invest in enhancing their operations by optimizing the personal experience of their customers.
Digital signage kiosks can be seen in many types of retail stores to provide shoppers with up-to-date information and the latest promotions. Kiosks with 3D advertising capabilities allow shoppers to print coupons of promotional offerings and they also gives brand marketers a chance to showcase their products.
The development of new digital signage technology and expansion of signage applications have transformed advertising methods in the retail industry. L’Oreal Group China set complete digitalization, including the expansion of online channels, implementation of digital marketing (i.e., advertisements on websites and social media), and introduction of digital signage digitalization strategy, as its development strategy. L’Oreal previously used traditional poster light boxes to promote its brand image.
Located at Xiaomeisha beach, Xiaomeisha SeaWorld is one of the biggest aquariums and theme parks in China. The park has a total of eight buildings to exhibit various sea creatures from different habitats, and four theaters to watch performances of dolphins, sea lions, and many other sea animals. With the aim of providing a better visitor experience, the park installed interactive wayfinding kiosks in the eight exhibition buildings for visitors to view maps, look up show times, watch introduction videos, and find additional information.
Global Mall is the largest and most well-known shopping mall chain in New Taipei City. With a total of six stores located around Taiwan, this undoubtedly successful shopping mall chain is committed to providing diverse and high-quality fashion, entertainment, and food services. In line with this commitment, Global Mall follows a business philosophy based on the concepts of “Customers First”, “Service”, “Innovation”, and “Efficiency”, and ceaselessly strives to improve service quality.
The Bematech LE1015 true-flat, bezel-free touch monitor is designed and manufactured to meet the requirements of retail and restaurant operations with their Point-of-Sale system. The highly rugged touch monitor includes a solid base with extra wide hinge for maximum stability. The LE1015 also facilitates quick and professional mounting of integrated magnetic stripe reader and VFD/LCD customer display.
The interactive Self Service Computer line features Intel® Atom™, Celeron, and Core iSeries based fanless all-in-one touch PCs. They provide the cost effective platforms for system integrators serving POI/POS and related applications across industries. The elegant industrial design and programmable hot keys make a simple implementation and deployment.
Point of sale (POS) is the place where retail transactions are completed; where payment is exchanged for goods or services. POS is used in many retail industries and many require unique customizations to the hardware and software in order to accommodate their transactions. POS features include scanners, manual and electronic cash drawers, scales, EFTPOS terminals, handheld scanners, touch screens, and many other options. Modern POS systems often act as more than just a system to process transactions by providing inventory management, warehousing, CRM, financials, and more.
In addition to standard on-premise POS systems, modern POS software can be delivered from the cloud in the software as a service (SaaS) model. Cloud-based POS systems can be compatible with traditional POS hardware in addition to mobile devices such as iPads, iPhones, Android devices, and more. Cloud-based POS offers the ability to access data from anywhere there is an internet connection and normally offers faster setup due to it being run remotely.
Payment processing is done by payment processors which are often third party companies hired by a merchant to handle credit card transactions. Payment processors are broken down into two types: front-end and back-end. The front-end processors perform card associations, authorizations, and settlement services while back-end processors accept settlements from front-end processes and move money from issuing banks to merchant banks.
Modern payment processing is usually provided in the software as a service (SaaS) model, giving merchants a single simple electronic portal that allows them to process payments in various forms including recurring payments, web payments, checks, and more all in the same place.
