Featured Articles

  1. How To Get And Apply Real Data On How Your Business Is Running

    Like a couple that doesn’t understand why they’re broke before every payday, small business owners rarely understand where their money comes from and where it goes. What’s worse, many depend on false metrics originating from one’s gut or a POS system giving out bad data. Getting and analyzing data is never fun and can be intimidating to an operator who hasn’t dealt with equations since high school algebra, but by establishing clear metrics and following good data gathering practices even the most numberphobic operator will have clean data to make informed decisions.

  2. Cracking Open The Home Services Vertical

    Home services companies have dispatchers who take calls and assign them, techs who service the calls, and support personnel who order parts, keep them stocked, and handle financials. Sounds familiar, right? These companies are also time sensitive and customer loyalty is thin. So, when selling to these businesses, keep in mind they don’t have the stickiness we do with our clients so there are some things you will need to cover with them and come to mutual understandings.

  3. 10 Ways Marketing Automation Can Deliver Strategic Impact

    There is much discussion in professional services circles around the adoption of marketing automation (MA) tools — and while it’s not a brand-new concept, there is a mixed bag of support for whether and how it can fit into an organization’s broader growth strategy.

  4. Emerging Tech Has The Channel’s Attention (And Why It Should Have Yours)

    While still nascent for many channel firms, emerging technologies are nonetheless generating tons of excitement and becoming a growing part of portfolios. That’s made abundantly clear in the findings of CompTIA’s recently published 7th State of the Channel research, where study respondents cite emerging tech as the No. 1 driver of change across the tech ecosystem.

  5. How To Determine If A Business Is Truly Viable

    Entrepreneurs who ignores risk will likely ignore signs their business is failing, waiting for a never-to-come big break that will fix everything. My main challenge when working with such clients is breaking through emotional or irrational thinking to demonstrate whether their business is truly viable or should close the doors ASAP. To assess if a business is truly viable, I use the following methods.

  6. Distributors Delivering More Than Products In XaaS Era

    End customers are demanding more from their trusted advisors. Whether you’re a VAR, MSP, system integrator, cloud services provider or other type of specialist, you already know the pressures. You understand the implications and consequences of wrong choices, whether that pertains to the products you choose or the specific value proposition you espouse. Where you can get a helping hand may not be clear: technology distributors. If you’ve not considered how they can make a difference, now is a more than sensible time to do so.

  7. VAR To MSP: Dollar$ To Donut$ The Best Decision

    Transitioning from being a VAR to an MSP is a natural evolution that can benefit your business long-term. There are numerous financial incentives that can motivate a VAR to become an MSP. As a member of the leadership team at Marco Technologies, I’ve learned first-hand how making this change has improved our business in a variety of ways.

  8. Taking A Phased Approach To Plug Cybersecurity Gaps

    We seem to be bombarded by daily news reports about the dangers of the latest hacking attacks, phishing attempts, and data breaches. The rapidly evolving security landscape poses a big challenge for solutions providers to help clients establish and update their security defense.

  9. Employers Be Prepared: H-1B Visa Petitions Are Under Attack By Trump Administration

    The H-1B visa is one of the most important immigration law options to employ foreign workers on a temporary basis, and because it is viewed as the option for skilled professional positions that require at least a bachelor’s degree (U.S. or foreign equivalent), technology companies typically hire more H-1B workers than any other sector. For experienced immigration practitioners, H-1B petition approvals have generally been considered to be routine, but the Trump administration’s attack on the H-1B visa petition has changed this long-standing perception.

  10. How Your Firm Can Thrive In The Age Of Commoditization

    If you currently use a traditional approach to marketing — seeking face time with prospects, sponsoring events, and advertising for new business — get ready for a radical departure.