isv software development insights

  1. POS Software Comparison Tool For Resellers 3/11/2020

    Resellers and POS ISVs can download this ISV selection matrix to learn what resellers evaluate before choosing new point of sale software partners. When evaluating different POS software vendors, It is paramount that ISV's be ready to answer these questions and more.

  2. Email Marketing Benefits For Software Companies 3/9/2020

    There are a number of marketing channels available to software companies today, from social media to email marketing to websites. Each has its benefits, but 80% of marketing professionals agree that email marketing drives customer acquisition and retention. Read on to learn about the benefits and uses of email marketing for your company.

  3. Tips On How Software Companies Can Improve Their SEO 3/9/2020

    A software company’s online presence, specifically their website, is very important to help them reach their business goals. 55% of consumers search online for reviews and recommendations before they make a purchase, and 47% visit a company website before making a purchase. Having a company website allows you to reach a wide audience at any time of day. To get the most out of your website, however, you need to spend some time on search engine optimization, or SEO.

  4. Jay McBain: The Top 10 Channel Trends Coming in 2020 3/9/2020

    We're seeing the surge of influencer channels, they go by the names of affinity partners, referral agents, affiliates, advocates, ambassadors, alliances, all of those people. This is the Kim Kardashian of the channel. — Jay McBain

  5. What ISVs Need To Know About Changing Payment Processors 3/2/2020

    If an ISV is considering changing payment providers, there are up-front actions that can be taken to alleviate the stress of the process and ensure a seamless transition for your software’s customers. Dan Viscount recently spoke with The Business Solutions Network about this and more.

  6. Payment Processing 101 For ISVs In Non-Traditional Markets 3/2/2020

    ISVs often associate payment processing with the retail and hospitality verticals, but there are opportunities beyond these markets for software companies to make money from payment residuals. Dan Viscount — SVP and Co-General Manager, IPOS Division at EVO — recently spoke with The Business Solutions Network this and more.

  7. ISV Third-Party Integration Best Practices 3/2/2020

    Integration with vendors and third-party applications is crucial to an ISV’s success and scalability. Every sales and development team wants these integrations to be fast and efficient, and hardware providers can help ensure that is the case. Dan Viscount — SVP and Co-General Manager, IPOS Division at EVO — recently spoke with The Business Solutions Network this and more.

  8. ISV Sales Advice In A Competitive Payment Landscape 3/2/2020

    ISVs are viewed as trusted providers by their customers and are therefore in a prime position to sell payment processing. In a competitive landscape where merchants face endless options for payment providers, ISV sales teams are looking for ways to expedite sales cycles and offer differentiated solutions to customers. Dan Viscount — SVP and Co-General Manager, IPOS Division at EVO — recently spoke with The Business Solutions Network this and more.

  9. Customer Success And The Added Value Of Payments 3/2/2020

    Payment processing offers value beyond recurring revenue, it also can help ISVs build stickier relationships with their customers. Dan Viscount — SVP and Co-General Manager, IPOS Division at EVO — recently spoke with The Business Solutions Network this and more.

  10. Balancing ISV And Vendor Customer Support 3/2/2020

    A positive support experience is crucial for any ISVs customer retention rate. This can be tricky when an ISV has a wide range of integration partners. Dan Viscount — SVP and Co-General Manager, IPOS Division at EVO — recently spoke with The Business Solutions Network this and more.