Email Marketing Benefits For Software Companies

By Ashley Jones, Global Payments Integrated

There are a number of marketing channels available to software companies today, from social media to email marketing to websites. Each has its benefits, but 80% of marketing professionals agree that email marketing drives customer acquisition and retention. Read on to learn about the benefits and uses of email marketing for your company.

What Can Email Marketing Accomplish?

Email marketing can help your software company achieve success in a number of different areas, from informing customers about product launches to generating leads. Email marketing has a number of benefits and uses for software companies. It’s a low-cost way to reach your audience, and allows you to target your messaging to different audience segments.

Benefits of Using Email Marketing

Builds Credibility
By sharing informative content that helps your audience, you build credibility and establish your company as a thought leader in your industry.