As technology continues to evolve and makes everything from getting a ride to paying a bill a digital experience, payment processing trends—particularly in the food service industry—have also rapidly evolved towards a digital approach. One trend that has recently gained traction is the Cash Discount Program.
However, new rules and regulation changes mean that Cash Discount Programs may no longer be compliant as they can confuse consumers. Instead, merchants have the opportunity to offer the convenience of Dual Pricing.
But what does this mean for you and your merchants?
Dual Pricing Offers More Transparency
The Non-Cash Adjustment (NCA) method of implementing a Cash Discount can mislead customers, which isn’t acceptable. While merchants are not trying to mislead their customers intentionally, the very nature of an NCA is perplexing since it appears as a “Non-Cash Adjustment” on the receipt. This adjustment can be confused with a surcharge, prompting customers to ask for further details—which can be time-consuming for the restaurant.