Marketing and selling restaurant Point-of-Sale (POS) systems can be a complex process, as it demands a thorough understanding of the product’s value and the target market’s specific needs. As a Value-Added Reseller (VAR), you play a critical role in connecting restaurants with the POS systems that will best suit their needs. Keep reading for the key strategies that produce effective lead generation, qualification, and sales.
Lead Generation: Laying the Foundation for Sales Success
Understanding Your Target Audience
Successful lead generation starts with a thorough knowledge of your target audience—restaurant owners and operators. You must comprehend their unique challenges, operational goals, and how a quality POS system can address their needs.