The best way for an MSP to increase their chances of closing a deal is to understand the customer. You also need to know what problem the customer is trying to solve and how the solution you are offering can help them address the challenges they’re facing.

Advances in technology have armed companies with more resources and power than ever before. Technology offers companies the ability to connect with customers and prospects whenever and wherever they want.

If someone is acquiring a business, there is usually a strategic method behind the move whether it’s intellectual property, geographic reach, human capital, technology, or other valuable resources. But with any business activity of this magnitude, there must be a system in place to ensure the transition is as smooth as possible.

Endpoint security presents a big opportunity — maybe even responsibility — for solution providers serving as trusted business and IT advisors for small business clients. SMBs don’t have the skills necessary to recognize the risks associated with today’s advanced threat landscape and they want help.

Tragically, no one knows the name of the first who tried to swim the English Channel. As folklore goes, he made it halfway to France, figured he couldn’t continue, then turned around and swam back to England. He did not get the recognition, success or glory that would’ve been his had he completed the swim. By Gil Cargill, Sales Acceleration Coach

Money is not the root of all evil — at least when it comes to sales. No, the root of all evil in the sales world is the lack of consistent, proactive, predictable prospecting. When prospecting is done intermittently without proactive initiatives, the evils of sales can arise. By Gil Cargill, Sales Acceleration Coach

You may have heard — or even said yourself — your IT solutions company’s most important asset is its people. But that’s only part of the story. In fact, your people have little to do with why companies choose your firm over another.

The mention of the word blog may conjure up visions of outdated strategies from more than a decade ago. By Jenna Hardie, Account Manager, Compass Integrated Communications

Having a website is an essential part of a modern business’ operation. A firm needs this vital tool to help get in touch with customers and put itself on the map. But a website isn’t a static thing. You can’t buy one off the shelf, simply plonk it online, and forget about it. You need to maintain it properly so it delivers the results you need. Here's how...

Sales and marketing have become the epicenter of innovation for some of the world’s top enterprises. While many customers have identified methods to bridge the gap between sales and marketing tech, not everyone is pleased with the outcome. The result of these disjointed efforts is a new development in sales and marketing tech — the reliance on data to connect the two functions. Early indications show sales and marketing departments in many organizations are on board with this shift and are doubling down on data in 2016.

Herman Pool has worn many hats during his lifetime: entrepreneur, managed services provider, father (now grandfather), and marketing guru among them. Later this year he will add one more title to that list – author – and so he shared highlights from his soon-to-be-published book One Hour Marketing on stage at today’s ASCII Success Summit in Milwaukee.

Let’s face it — you can work hard, have a great team, and offer great products or services, but it’s ultimately your customers who keep the business going and growing. While this has always been true, today’s technology is enabling an unparalleled awareness of customer centricity for small businesses. In fact, Walker Consulting predicts that in the next few years the most successful businesses won’t be winning based on price or products, but on their ability to deliver amazing customer experiences.