The best way for an MSP to increase their chances of closing a deal is to understand the customer. You also need to know what problem the customer is trying to solve and how the solution you are offering can help them address the challenges they’re facing.

Advances in technology have armed companies with more resources and power than ever before. Technology offers companies the ability to connect with customers and prospects whenever and wherever they want.

If someone is acquiring a business, there is usually a strategic method behind the move whether it’s intellectual property, geographic reach, human capital, technology, or other valuable resources. But with any business activity of this magnitude, there must be a system in place to ensure the transition is as smooth as possible.

Endpoint security presents a big opportunity — maybe even responsibility — for solution providers serving as trusted business and IT advisors for small business clients. SMBs don’t have the skills necessary to recognize the risks associated with today’s advanced threat landscape and they want help.

It’s a dream of many to become an entrepreneur and start a business that provides financial freedom – and more specifically, the freedom to run that business from anywhere in the world. Data from the Census Bureau and Bureau of Labor Statistics showed that there were more than 27 million entrepreneurs in the U.S. in 2015, and those numbers continue to climb.

Business owners, leadership teams, and employees often struggle to find time for everything that has to happen on a daily basis. When you consider the time needed for meetings and communication, there are only a few hours in which to get a lot of work done.

You may have heard — or even said yourself — your IT solutions company’s most important asset is its people. But that’s only part of the story. In fact, your people have little to do with why companies choose your firm over another.

Business owners, leadership teams, and employees often struggle to find time for everything that has to happen on a daily basis. When you consider the time needed for meetings and communication, there are only a few hours in which to get a lot of work done.

The mention of the word blog may conjure up visions of outdated strategies from more than a decade ago. By Jenna Hardie, Account Manager, Compass Integrated Communications

Many people in the IT world view marketing as a challenge… and for a variety of reasons. They don’t know where to start. They don’t have any leads. Their ideas are too big. Their efforts never pay off. This list of reasons could go on forever.

Midyear is the perfect time to evaluate your marketing programs. What’s worked? What hasn’t? And how can you switch things up to drive more leads and convert more prospects into customers? Even if you have limited budget and resources, you can still implement a high-return marketing program. Look at these four ways to recharge your MSP marketing.

Although it was over 25 years ago, I will never forget the words of my Introduction to Marketing professor when asked to describe the three things it takes to succeed in a marketing place: “Differentiation, Differentiation, Differentiation!” But how to make your organization stand out in a competitive landscape filled with white noise and awash in the notion of “me too” isn’t as easy as it sounds. However, there are some surefire ways to stand out from your competitors.