Marketing

1. How To Differentiate Your IT Solutions Company From Your Competition 3/27/2017

   You may have heard — or even said yourself — your IT solutions company’s most important asset is its people. But that’s only part of the story. In fact, your people have little to do with why companies choose your firm over another.

2. 6 Reasons Your Company Should Have A Blog 3/15/2017

   The mention of the word blog may conjure up visions of outdated strategies from more than a decade ago. By Jenna Hardie, Account Manager, Compass Integrated Communications

3. The Beginners Guide To Maintaining A Website 6/8/2016

   Having a website is an essential part of a modern business’ operation. A firm needs this vital tool to help get in touch with customers and put itself on the map. But a website isn’t a static thing. You can’t buy one off the shelf, simply plonk it online, and forget about it. You need to maintain it properly so it delivers the results you need. Here's how...

4. Why Data Is The Glue That Connects Sales And Marketing 5/2/2016

   Sales and marketing have become the epicenter of innovation for some of the world’s top enterprises. While many customers have identified methods to bridge the gap between sales and marketing tech, not everyone is pleased with the outcome. The result of these disjointed efforts is a new development in sales and marketing tech — the reliance on data to connect the two functions. Early indications show sales and marketing departments in many organizations are on board with this shift and are doubling down on data in 2016.

5. Pool Helps ASCII MSPs Understand “One Hour Marketing” 4/27/2016

   Herman Pool has worn many hats during his lifetime: entrepreneur, managed services provider, father (now grandfather), and marketing guru among them. Later this year he will add one more title to that list – author – and so he shared highlights from his soon-to-be-published book One Hour Marketing on stage at today’s ASCII Success Summit in Milwaukee.

6. Why March 19 Is The Most Important Date Not On Your Business' Calendar 3/18/2016

   Let’s face it — you can work hard, have a great team, and offer great products or services, but it’s ultimately your customers who keep the business going and growing. While this has always been true, today’s technology is enabling an unparalleled awareness of customer centricity for small businesses. In fact, Walker Consulting predicts that in the next few years the most successful businesses won’t be winning based on price or products, but on their ability to deliver amazing customer experiences.

7. Speakers At Channel Events: Read This Book, Please! 3/7/2016

   I hope every speaker I listen to at future channel conferences for the rest of my life follows the principles in the book Do You Talk Funny? 7 Comedy Habits to Become a Better (and Funnier) Public Speaker. I think tolerating dry presentations at events has taken a few years off all of our lives. Or at least it feels that way to me.

8. Marketing In The Channel: How Do You Compare? 1/12/2016

   Where are your peers finding success and failure in their marketing? What works, what doesn’t, and how much are they spending?

9. Costly VAR Marketing Mistakes You Need To Avoid 1/8/2016

   Marketing mistakes can be expensive for IT solutions providers — not only in terms of money, but also when it comes to time and customers.

10. Why Most Small Companies Simply Refuse to Grow And What To Do About Yours 12/17/2015

    You started your own company to provide IT solutions and services, and the technician in you got right to work. According to Michael Gerber, author of the business best-seller The E-Myth Revisited and other books on the topic of small business and entrepreneurship, that was a mistake.