In addition to being recognized worldwide as a small business guru, Michael Gerber is known for his straight talk. And he’s eager for solution provider owners to be candid with themselves and embrace their reality as well.
In a recent interview with Business Solutions President Jim Roddy, Gerber said, “Until the straight talk happens, until somebody pulls the chain, until somebody says something that strikes (VARs and MSPs) so deeply that they can't avoid it or ignore it any longer, nothing's going to change for them.
“It's not going to get any better; it's going to stay the same and get worse. Because it gets worse as they get older, and they haven't the energy that's needed to make the shift that's got to happen, and the shift is not in his business. It's not a new business system; it's not a new tool that you can give them. It's not a new something that he can take on that's going to make the difference. It's got to be a complete shift in his mind.”
To understand where Gerber says solution providers need to shift their minds to, click below to access audio of the interview and scroll down to read the edited transcript.
Gerber is author of the bestseller The E-Myth Revisited, Why Most Small Businesses Don’t Work and What to Do About It, and 23 other books on the subject of small business and entrepreneurship. He has formed an educational partnership with Business Solutions designed to benefit the entire channel. Gerber has co-produced with Business Solutions a series of free webinars, articles, and podcasts for VAR, MSP, and ISV executives.