InsideBlueStarEditorNotebook
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Effective Cybersecurity Response: Lessons From The Front Line
11/1/2019
From learning the incident-response life cycle, to developing evidence preservation techniques, the role and expectation of cybersecurity response are rapidly evolving. Learn more from expert Brian W. Horton, leader at Breadcrumb Cybersecurity.
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Want To See More Success With Your Cold Outreach? It’s Simple: Be Human
11/1/2019
Nate Freedman, owner and founder of Tech Pro Marketing, sees one common and repeated cold outreach mistake. Here's how to avoid making it.
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MSP Hacking Horror Stories
11/1/2019
Shannon Mayer, VP of Channel Development for The ASCII Group, offers advice from your MSP peers on how to help SMB customers avoid cybersecurity disasters.
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New Year, New Focus
11/1/2019
In 2020, we’ll further refine — and more specifically define — our content efforts, by focusing on the quality and growth of www.VARinsights.com, www.MSPinsights.com, and www.SoftwareBusiness-Growth.com, which represent the largest and most active and engaged readerships in our IT channel media portfolio.
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Partner Onboarding: Do Vendors Pass Or Fail?
11/1/2019
Channel sales strategist and coach Dede Haas, founder of DLH Services, discusses partner onboarding with The ASCII Group members Al Lefebvre (Great White North Technology Consulting) and Igor Pinchevskiy (IP Technologies, Inc.).
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Listening And Respect In IT Customer Service
11/1/2019
In the last installment of his series, IT communications expert Don Crawley discusses the virtues of intentionality about implementing the principles of good listening and respect in your work with customers and co-workers.
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Using Recurring Revenue To Identify Customer Service Opportunities And Risks
11/1/2019
ServiceXRG founder and president Tom Sweeny examines the elements that contribute to the calculation of net recurring revenue and offers insights to identify the root causes of churn, attrition, and contraction.
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Planning Your Business And Personal Legacy
11/1/2019
Chris J. Chirgwin, owner and CEO of IT services provider Lanspeed, discusses the importance of building business and personal legacies and offers up a blueprint to charting your own.
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The State Of The Channel In B2B SaaS
11/1/2019
Are channel partnerships driving SaaS revenue? And if so, how much? As it turns out, channel is an important edge for B2B SaaS growth. SaaS Capital reports on its annual survey of 1,000+ private B2B SaaS companies and the impact of channel on revenue.
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Reader Spotlight: Lori Tisinai, Computer Concepts USA, Inc.
11/1/2019
Lori Tisinai is a true Renaissance woman. She’s a U.S. Coast Guard-certified boat captain and owner of a Chicago River tour boat company. She’s an avid and competitive curler (not hair nor biceps, but the Olympic ice sport played with “rocks” and “brooms”). And she has what her coworkers call a magic touch when it comes to computer technology.