Marketing
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6 Tips For Surefire Email Marketing Campaigns For IT Solutions Providers
6/23/2015
First, why do an email campaign? It’s an important question because email campaigns are not as easy as picking up the phone to make cold calls and, done right, they take time to plan. Being in the IT industry, it’s important to create a personal relationship with your audience and position yourself as an authority regarding customers’ IT needs.
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Advice For The IT Channel: 4 Ways To Market Your Business
5/27/2015
If you ask CEOs to name the most difficult aspect of their businesses, most will say the greatest challenge is reaching and retaining customers. The best way to educate your customers about your brand and the services you offer is through a strategic and coordinated approach to marketing.
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From ASCII Columbus: MSP Marketing Golden Nuggets
5/29/2014
Helping solutions providers create and execute an effective marketing plan was the focus of Herman Pool’s May 28 seminar at the ASCII Success Summit in Columbus, OH. I detailed his Super Easy Marketing Plan Template in this BSMinfo.com article, but I also wanted to share with you other golden nuggets of Pool’s marketing wisdom.
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Promoting Your Brand: Best Practices
12/30/2013
As we know, promoting your brand is one of the single most important things you can do. In this digital world, it is about who can remember you and what they remember from you. You not only want to engage and provide value, you also want to ensure customers leave with a good taste in their mouth. Here are some tips and tricks on what you can do to increase your brand awareness.