Advice For The IT Channel: 4 Ways To Market Your Business

By Roger Franklin, President and CEO, Crystal

If you ask CEOs to name the most difficult aspect of their businesses, most will say the greatest challenge is reaching and retaining customers. The best way to educate your customers about your brand and the services you offer is through a strategic and coordinated approach to marketing.

Marketing a business can be a time consuming and costly endeavor. If done correctly, your company will reap the rewards. There are many approaches to take when you start marketing in earnest, and the most effective strategies improve your visibility, foster the customer relationship, and can be measured for their effectiveness.

Here are four tips for marketing your business:

1. Advertising Effectiveness

Determining the effectiveness of your advertising campaign is not easy. Knowing what your customers want and where they spend their time will help you prioritize your marketing mix. Collect insights to understand what your customers react to.  This will drive how to reach them so you can make a significant impact and maximize your return on investment.

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