Marketing

  1. 10 Tips To Help Get More Leads From Your Website 1/25/2016

    Every company wants to bring in more business. Usually, that means more leads. One way to accomplish this is with your website.

  2. Marketing In The Channel: How Do You Compare? 1/12/2016

    Where are your peers finding success and failure in their marketing? What works, what doesn’t, and how much are they spending?

  3. Costly VAR Marketing Mistakes You Need To Avoid 1/8/2016

    Marketing mistakes can be expensive for IT solutions providers — not only in terms of money, but also when it comes to time and customers.

  4. Why Most Small Companies Simply Refuse to Grow And What To Do About Yours 12/17/2015

    You started your own company to provide IT solutions and services, and the technician in you got right to work. According to Michael Gerber, author of the business best-seller The E-Myth Revisited and other books on the topic of small business and entrepreneurship, that was a mistake.

  5. BSM Is Giving Away $10,175 Marketing Toolkits To ISVs. For Real. 11/19/2015

    Business Solutions is thrilled to introduce a unique event exclusively for ISV (Independent Software Vendor) executives -- ISV IQ Live! ISVs will learn how to distribute their software more widely through expert discussions about raising capital, partnering, and ISV marketing. Scheduled for Feb. 24 in Santa Ana and Oct. 6 in Philadelphia, ISV IQ Live! isn't a hackathon and ISVs won’t be doing any coding at our conference. Instead, they'll spend a full day learning from and networking with forward-thinking, growth-oriented software executives. ISV companies will attend the event for free and will receive at no charge a Business Solutions marketing toolkit valued at $10,175. The toolkit will help ISVs reach both the Business Solutions channel audience and end user decision makers from our sister publications in the healthcare, field technologies, and retail verticals.

  6. 6 Ways To Get Big Impact Out Of A Small MSP Marketing Budget 11/9/2015

    Smaller managed services providers (MSPs) don’t always have the time, expertise or resources to engage in large-scale, sophisticated marketing programs. The good news is it’s possible to have a big marketing impact without a big budget.

  7. Marketing Collateral For Sales Reps Must Be Accessible On Mobile Platforms 10/7/2015

    According to the annual Salesforce Spotlight Survey by Seismic, an end-to-end sales enablement solution, mobility could be widening the gap between sales and marketing teams.

  8. Using “Ambassadors” As Networked Promoters Of Your IT Solutions Provider 10/5/2015

    How can a sales representative or sales team get a pipeline full of new opportunities? One way is to maximize potential by winning ambassadors and using them as networked promoters.

  9. Building Competitive Motes With Marketing (Hint Help Key Constituents With Their Marketing) 9/23/2015

    Several powerful forces are converging to fundamentally alter the landscape of marketing.   These same forces when applied creatively can be used to differentiate businesses and establish competitive motes across many industries.

  10. IT Solutions Providers: What You Aren't Paying Attention To On Your Website Can Hurt You 9/11/2015

    Can your website’s content, appearance, and performance have an impact on your business? Neurostar’s latest research in conjunction with Ponemon appears to confirm that it does.