Marketing

  1. BSM Is Giving Away $10,175 Marketing Toolkits To ISVs. For Real. 11/19/2015

    Business Solutions is thrilled to introduce a unique event exclusively for ISV (Independent Software Vendor) executives -- ISV IQ Live! ISVs will learn how to distribute their software more widely through expert discussions about raising capital, partnering, and ISV marketing. Scheduled for Feb. 24 in Santa Ana and Oct. 6 in Philadelphia, ISV IQ Live! isn't a hackathon and ISVs won’t be doing any coding at our conference. Instead, they'll spend a full day learning from and networking with forward-thinking, growth-oriented software executives. ISV companies will attend the event for free and will receive at no charge a Business Solutions marketing toolkit valued at $10,175. The toolkit will help ISVs reach both the Business Solutions channel audience and end user decision makers from our sister publications in the healthcare, field technologies, and retail verticals.

  2. Marketing Collateral For Sales Reps Must Be Accessible On Mobile Platforms 10/7/2015

    According to the annual Salesforce Spotlight Survey by Seismic, an end-to-end sales enablement solution, mobility could be widening the gap between sales and marketing teams.

  3. Using “Ambassadors” As Networked Promoters Of Your IT Solutions Provider 10/5/2015

    How can a sales representative or sales team get a pipeline full of new opportunities? One way is to maximize potential by winning ambassadors and using them as networked promoters.

  4. IT Solutions Providers: What You Aren't Paying Attention To On Your Website Can Hurt You 9/11/2015

    Can your website’s content, appearance, and performance have an impact on your business? Neurostar’s latest research in conjunction with Ponemon appears to confirm that it does.

  5. Advice For The IT Channel: 4 Ways To Market Your Business 5/27/2015

    If you ask CEOs to name the most difficult aspect of their businesses, most will say the greatest challenge is reaching and retaining customers. The best way to educate your customers about your brand and the services you offer is through a strategic and coordinated approach to marketing.

  6. From ASCII Columbus: MSP Marketing Golden Nuggets 5/29/2014

    Helping solutions providers create and execute an effective marketing plan was the focus of Herman Pool’s May 28 seminar at the ASCII Success Summit in Columbus, OH. I detailed his Super Easy Marketing Plan Template in this BSMinfo.com article, but I also wanted to share with you other golden nuggets of Pool’s marketing wisdom.