Marketing

  1. Why Data Is The Glue That Connects Sales And Marketing 5/2/2016

    Sales and marketing have become the epicenter of innovation for some of the world’s top enterprises. While many customers have identified methods to bridge the gap between sales and marketing tech, not everyone is pleased with the outcome. The result of these disjointed efforts is a new development in sales and marketing tech — the reliance on data to connect the two functions. Early indications show sales and marketing departments in many organizations are on board with this shift and are doubling down on data in 2016.

  2. Pool Helps ASCII MSPs Understand “One Hour Marketing” 4/27/2016

    Herman Pool has worn many hats during his lifetime: entrepreneur, managed services provider, father (now grandfather), and marketing guru among them. Later this year he will add one more title to that list – author – and so he shared highlights from his soon-to-be-published book One Hour Marketing on stage at today’s ASCII Success Summit in Milwaukee.

  3. 5 Marketing Tactics That Drive MSP Success 4/4/2016

    Marketing is a critical part of effectively growing any business. How and what you communicate about your business to customers and prospects can make the difference between success and failure. Yet, for many MSPs and IT service providers, marketing often falls to the bottom of the to-do list. For some, this is due to lack of experience or skill in marketing. Others simply don’t have the time or resources to focus on marketing their business.

  4. The 4 Ts Of Marketing 3/23/2016

    Each year we train hundreds of MSPs from across America and even a few internationally.  Our training covers all facets of business, tailored towards the IT industry, and our members come to us for advice on all things business-related, from management and culture to sales and accounting. 

  5. Why March 19 Is The Most Important Date Not On Your Business' Calendar 3/18/2016

    Let’s face it — you can work hard, have a great team, and offer great products or services, but it’s ultimately your customers who keep the business going and growing. While this has always been true, today’s technology is enabling an unparalleled awareness of customer centricity for small businesses. In fact, Walker Consulting predicts that in the next few years the most successful businesses won’t be winning based on price or products, but on their ability to deliver amazing customer experiences.

  6. Speakers At Channel Events: Read This Book, Please! 3/7/2016

    I hope every speaker I listen to at future channel conferences for the rest of my life follows the principles in the book Do You Talk Funny? 7 Comedy Habits to Become a Better (and Funnier) Public Speaker. I think tolerating dry presentations at events has taken a few years off all of our lives. Or at least it feels that way to me.

  7. There Is No Magic 3/7/2016

    One of the benefits of having been in the sales coaching, consulting, and training business for the past 40 years is that I've had an opportunity to see a lot of so-called magical solutions come through our industry. There have been training programs with hypnotic closes associated with the program. There have been all kinds of gadgets and devices intended to help salespeople sell more.

  8. 5 Keys To Successfully Rebranding Your Business 2/29/2016

    The New Year often brings with it new business ambition. Whether it’s setting new financial goals, planning for growth and expansion, launching a new product line, or anything in between, chances are that branding and marketing are going to play some sort of role in the process. And if you haven’t touched up your logo, refreshed a tagline, or optimized any marketing or advertising campaigns for some time, it might be time to consider a rebrand.

  9. 5 Insights Into Successful Channel Relationships 2/23/2016

    Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime. What can vendors do to develop mutually profitable channel relationships with their partners? Teach them to fish? Well, something like that.

  10. Social Selling: How To Use Social Media For Lead Generation 1/27/2016

    With about three-quarters of the U.S. population now on social media, social selling has become an important part of the mix for generating customer interest and turning that interest into a sale.