By Ally Kutz, contributing writer
Can your website’s content, appearance, and performance have an impact on your business? Neurostar’s latest research in conjunction with Ponemon appears to confirm that it does.
For example the research reveals 67 percent of users’ lose trust in a brand when a website takes too long to load. In addition, 91 percent of those surveyed felt that inaccurate content was one of the main reasons to distrust a company through online experience. 88 percent felt website downtime was also a factor, and 75 percent felt overly simple identity/authentication procedures were a reason not to trust a brand.
Advertisements also made an impact: 55 percent feel ads that interfere with a page’s content are unacceptable, and 52 percent feel ads that redirect them to other sites are unacceptable.
Of those surveyed, 78 percent are worried about a company’s security when they experience slow website performance: 67 percent of consumers say they lose trust in a brand when the website takes too long to load, while 69 percent have completely left a website due to security concerns.
Security, in general, is a large concern for many, with 63 percent of respondents saying they distrust brands who have had data breaches at any point, with 50 percent continuing to distrust brands and have negative views more than one year following a breach.
“In our always-on, always-connected world, a brand’s digital storefront may be the first and only touchpoint a customer has with a company,” says Lisa Joy Rosner, CMO for Neurostar. “Discerning customers expect a brand’s website to offer them accurate, real-time information, whenever and wherever they want it. On top of that, customers demand that all the information they share with a brand is retained in a safe and secure manner.”
Click here to access the full report.