Business Advice

51. The Beginners Guide To Maintaining A Website 6/8/2016

    Having a website is an essential part of a modern business’ operation. A firm needs this vital tool to help get in touch with customers and put itself on the map. But a website isn’t a static thing. You can’t buy one off the shelf, simply plonk it online, and forget about it. You need to maintain it properly so it delivers the results you need. Here's how...

52. 6 Tips For Increased Meeting Productivity 5/27/2016

    As CMO of a business communications company, and having spent the bulk of my career in the industry, it has been my top priority to find ways to transform and streamline the way businesses hold meetings. Meetings were developed to be an efficient way for employees to get together to discuss ideas, debate issues, overcome obstacles, and drive outcomes.

53. Unique, Original Ways To Provide Value To Your Customers 5/25/2016

    Too often while walking a trade show floor, we’re caught up in the technology “price race to the bottom” — who has more megapixels, who can integrate with more partners, or who can manage the most access points. But in the race to be the best, many manufacturers can get caught up in the competition and forget about the main component in creating a successful business: customers. True service is rooted in the notion that organizations must provide significant value to customers in a number of ways.

54. Why Data Is The Glue That Connects Sales And Marketing 5/2/2016

    Sales and marketing have become the epicenter of innovation for some of the world’s top enterprises. While many customers have identified methods to bridge the gap between sales and marketing tech, not everyone is pleased with the outcome. The result of these disjointed efforts is a new development in sales and marketing tech — the reliance on data to connect the two functions. Early indications show sales and marketing departments in many organizations are on board with this shift and are doubling down on data in 2016.

55. Why It's Okay For CIOs To Make Decisions Based On Feelings 4/25/2016

    One of life’s most hilariously, ironic aspects is that, wherever you go, you’ll notice personal exceptionalism is by far the most ordinary expression of human behavior. If you understand that concept to be true, then the self-assessment data gathered by the well-known leadership and management coach, Mark Goldsmith won’t surprise you either. By Ariel Amster, Qubole

56. Breaking Into New Space, Out Of The Old 4/19/2016

    Dear IT’ers, Everything I’ve done over the past 40 years with folks like you – business guys – had to do with the huge discomfort that comes from being asked to think differently than my audience is used to think.

57. It's Astonishing How Smart We Are, And How Stupid! 4/12/2016

    On the one hand, that’s a terribly arrogant sounding headline, isn’t it?

58. Your Feet Are Too Small 4/12/2016

    No, this isn't an article about buying or selling shoes. Rather, the reference I make in the title is to the size of your marketing footprint. In today's very crowded, very competitive sales arena, the team that has the biggest and best marketing footprint is, more often than not, the team that gets the majority of new leads.

59. 5 Marketing Tactics That Drive MSP Success 4/4/2016

    Marketing is a critical part of effectively growing any business. How and what you communicate about your business to customers and prospects can make the difference between success and failure. Yet, for many MSPs and IT service providers, marketing often falls to the bottom of the to-do list. For some, this is due to lack of experience or skill in marketing. Others simply don’t have the time or resources to focus on marketing their business.

60. 5 Fresh Strategies To Boost Sales 3/29/2016

    According to research consultancy IDC, the global IT market surpassed $3.7 trillion in 2015 and it’s on track to reach $3.8 trillion in 2016. However, diminished margins, competitive pressures and shifting channel dynamics are challenging resellers to do more with less, and to do it more creatively. Renewed ideas are necessary for today’s channel players to stay relevant – and stay profitable.