ARTICLES BY MIKE MONOCELLO
BSM April Issue Preview
If you don't know, we work pretty far in advance on our print publication, Business Solutions magazine. In fact, next week we begin the layout (meaning, all the articles will be written and edited, and photos are collected) and send the digital files to our printer.
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Video Blog: Motorola Partner Expo Recap
I recently returned from the Motorola Solutions Partner Expo in Las Vegas. According to Motorola, there were 3,000 partners at the show, which spanned three days and included a variety of general sessions speakers, breakout education sessions, and a solutions showcase. Right from the start, it was clear this event was going to be different than those in the past as the conference kicked off in an exciting way, with a high-octane rock video...
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Are POS VARs Missing Out On Payment Processing Revenue?
If you would have asked me three months ago how many of the Business Solutions magazine POS readers sell payment processing services to their merchant customers, I would have guessed that the majority did. However, today, after the Business Solutions team recently completed phase one of a reader outreach campaign to better understand the challenges VARs face, I feel differently. Based on these recent reader calls, I'm shocked at how...
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Déjà VoIP: Video's Shift From Analog To IP
If you've been keeping current with your copies of Business Solutions magazine, you know we've been covering the trends in IP (i.e. network) video surveillance a lot over the past 12 months. The reason why is simple: as camera technology has shifted from analog to IP, the technical difficulty has increased. Our network-savvy readers now have a very important skill set that's integral to installing the latest security...
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9 Tips To Refine Your Blog Or Email Newsletters
I’ve held enough interviews to know that many VARs don’t do a great job of marketing to their customers. Lack of marketing budget need not be an excuse. There are many free things you can be doing to get in front of your customers. Have you considered a blog or email newsletter to your customers and prospects? If you’ve got the inclination and the time to write your own case studies or blogs, here are some tips that might...
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What's Wrong With Your Business Plan?
At RSPA (Retail Solutions Providers Association) Inspire 2012, during this morning's day 2 education session, Brett Harward talked numbers to the packed room of point of sale VARs, software developers, and manufacturers. Specifically, he talked about measuring the performance of your employees, sales, business, etc. During his talk, Harward provided his "7 Rules for Increasing Organizational and Individual Frequency."
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