Studies have shown that businesses are starting to increasingly rely on social media to help build brand awareness and drive the sale of their products and solutions. For example, according to a recent Forrester report, 98 percent of sales and marketing leaders see value in social selling in the short and long term, and 49 percent have already developed a formal social selling program. Many Channel companies would agree with the potential benefits of social media marketing, but they also acknowledge they’re a long way from realizing its full potential.
The retail marketplace is changing rapidly, with consumers purchasing goods online, in the store, via mobile devices, over the phone and even using multiple channels to complete a single purchase. This idea of retailers engaging consumers across physical and online channels is sometimes referred to as omnicommerce.
The managed services market got its start as early as the 1990s as the recurring revenue business model sparked a new era of change in the technology industry. As managed service providers (MSPs) emerged, the market for their offerings grew, and it is expected to reach $193 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 12.5%, according to Markets and Markets.
Simply put, the bad guys are constantly searching for any possible point of entry that can be exploited by viruses and malware.
Forrester is reporting that 65% of technology decisions are influenced and/or made by line of business executives. It's predicted that this number could rise to 90% by the year 2020. Here's how VARs should adjust their pitch accordingly.
Many states have laws and regulations that took effect January 1. In some instances, such as minimum wage, even cities have instituted new requirements. Often forgotten among the tasks to be accomplished in in light of these changes is updating your Employee Policy and Procedure Manual.
Brian Krebs’ post on Krebs on Security, “DNI: Putin Led Cyber, Propaganda Effort to Elect Trump, Denigrate Clinton,” is not only an excellent piece of analysis, it also contains important cybersecurity lessons.
Value-added resellers (VARs) in the food and beverage sector know that, while restaurants vary drastically in their menu offerings and ambience, they all share one goal: the pursuit of total efficiency. That pursuit must be managed carefully, because an overt focus on efficiency can detract from the leisurely experience restaurant goers frequently expect.
Any small and medium enterprise (SME) that wants to succeed needs a content management system (CMS). As such, knowledge of how a CMS works is a must for almost any employee since content is such a huge part of virtually any digital business.
In the retail and hospitality space, 2017 will likely see a continuation of the trend toward mobility and cloud-based solutions, as well as the emergence of unified commerce strategies. Some belt-tightening should also be expected as these industries wade through economic and political uncertainties, particularly in Europe. Here’s what else to expect in the coming year.