Success in the cloud means more than the right technology. In today’s ever-changing business climate, channel partners must develop multiple strategies that incorporate different platforms, pricing and compensation plans and knowledge about both IT and business drivers—all in the name of finding a competitive advantage.
According to several industry surveys and analyst groups, the top technology priority for small and medium businesses (SMBs) is security for the third consecutive year. To help managed service providers (MSPs) capitalize on the needs of their core customer base, numerous security vendors have been lining up to empower MSPs with security tools. However, there is one security vendor with a sizable market share lead in the MSP space. According to last year’s MSPmentor 501 survey data, Webroot owns a 30% market share with the world’s top MSPs. In fact, the next closest antivirus player within the MSP market only commands an 15% market share.
Theft is one of the retail world’s biggest challenges. Especially in the independent convenience sector where stores are often manned by a handful of people that are not equipped with the latest security gizmos. In fact, nearly half of retailers (49%) have experienced theft of cash from their premises.1 This hurts businesses and their customers because merchants often have to pass on these losses by raising prices. With cash management solutions, businesses can fight back against theft and achieve an advantage over competitors.
Analysis of the current market reveals a new aspect of the second stage in cloud adoption. Many of the macro trends seen before are still in place, but the pace of progress appears to have slowed. In some cases, it even appears to have taken a step backwards. What accounts for this phenomenon?
Malware defenses have typically been concentrated at the network edge and then at the endpoint layer. When so much business is now in the cloud and user Internet requests are resolved outside the network it’s time to manage and control at the cloud ‘domain’ layer too.
As competition in the MSP space continues to grow, it can exert downward pressure on MSPs’ pricing models and profit margins.
Working in the cybersecurity world, I’ve noticed a lot of grandiose messaging from many security vendors lately, particularly in the wake of the recent #WannaCry ransomware malware attack .
Now that cloud computing is more widely utilized by small and midsize businesses (SMBs), it is crucial for organizations to grasp ways they can maximize cloud-deployment solution benefits while minimizing the risks of moving traditional, on premise equipment such as servers to the cloud.
One of the most dynamic components of our services offerings is security. Not only is it ever-changing, but there are countless variations and forms of protection we need to be aware of and be providing to our clients. When you then consider the number of software manufacturers in that security space, it can become overwhelming and confusing as to how to approach security for your clients.
For many Unified Communications providers and IT VARs, having a mix of recurring revenue services and traditional hardware and software sales is the key to sustainability and increased profitability.