Articles by Dede Haas

  1. Why The Channel's Not Ready For Cyberattacks 3/1/2018

    DLH services founder Dede Haas explores the channel's cyber defense readiness with Channel Executive Magazine advisory board member and CEO of Kyber Security Lynn Souza and Jason McNew, CEO of Stronghold Cyber Security.

  2. When Channel Vendors Sell Direct 1/2/2018

    In this Partner Persepctives column, Dede Haas explores direct and indirect vendor sales dynamics with The ASCII Group members Zina Hassel, founder and CEO of ZLH Enterprises, and Dave Gillam, president of Gillam Data Services, Inc. 

  3. The Distributor's Relevance In The Age Of The Internet 11/1/2017

    Award-winning, high-tech sales professional and founder of DLH Services, LLC (www.DLHServices.com), Dede Haas creates channel sales solutions for vendors and their channel partners. This month, Haas explores the value of distributor relationships with two members of The ASCII Group, whose services help 1,300 North American VARs, solutions providers, and MSPs grow their businesses.

  4. Is Pay-To-Play OK? 10/2/2017

    High-tech sales professional and Channel Executive contributor Dede Haas, founder of channel sales solutions provider DLH Services, asked two members of The ASCII Group — both MSP executives — to share their opinions on doing business with vendors who charge a premium for the privilege of selling their solutions.

  5. Partner Programs: Before You Enroll... 9/1/2017

    High-tech sales professional and Channel Executive contributor Dede Haas asked two members of The ASCII Group to ruminate on a couple of questions regarding the onboarding of new vendors. Haas is well qualified on the subject matter herein—her company, DLH Services, focuses on sales solutions for IT vendors and their partners.

  6. Women In The Channel: Are We There Yet? 4/6/2017

    After 30 years in the channel — the last 14 of which have been spent creating and implementing profitable turnkey channel sales programs and establishing relationships with technology partners, resellers (VARs, LARs), systems integrators, ISVs, and OEMs for my own company — I wasn’t sure I viewed it as welcoming to women. To find out if my hunch was right, I put together this series of articles for Business Solutions.

  7. Women In The Channel: Running A Woman-Owned Company In A Man's World 2/21/2017

    This is the third of a four-part series; click here for part one and click here for part two. By Dede Haas, CA-AM, Channel Sales Strategist, DLH Services, LLC

  8. Women In The Channel: Can Women Make It To The Top? 12/8/2016

    Like most women who have been in the channel for many years, Theresa Caragol, Principal at TCC Consulting & AchieveUnite, began her career at the first link of the channel food chain and worked her way up. Her story is a familiar one for numerous women in the channel. This is the second of a four-part series; click here for part one.

  9. Women In The Channel: How's That Working For Them? 10/6/2016

    I started in the channel 30 years ago, working for a Novell and IBM VAR followed by a stint for Novell Platinum Partner, LANSystems. By Dede Haas, CA-AM, Channel Sales Strategist, Practitioner, & Coach, DLH Services, LLC

  10. 5 Insights Into Successful Channel Relationships 2/23/2016

    Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime. What can vendors do to develop mutually profitable channel relationships with their partners? Teach them to fish? Well, something like that.