The Business Solutions Network

VAR consultant advisor
3 Tips For Beating Cloud Pricing Paralysis
You put a lot of thought, research, and training into selecting your latest cloud service and you know that coming up with an attractive price is very important. But, don’t fall into the trap of analysis paralysis, warns Jason Etheridge, president and CEO of Logic Speak, an MSP that’s projecting 25% revenue growth this year, following last year’s 15% revenue growth over 2012. Etheridge offers the following three tips to...  Continue Reading..
BSM-Chasing Money
3 Proven Methods For Selling Subscription-Based Services
When it comes to selling subscription-based IT and professional services, there are multiple approaches used by service providers. Here’s a quick summary of three popular approaches, followed by some thoughts from a successful MSP that helps put these options into perspective and offers a smart way to keep managed services clients from reverting back to their former break-fix statuses.  Continue Reading..
  • Deliver The Mobile Experience From Inception To Retirement
    6/16/2014

    This solutions provider’s year-over-year double-digit growth stems from its ability to remove customers’ IT burdens by providing comprehensive IT consulting, implementation, and management services.

  • Your Brand Is More Important Than You Realize
    6/2/2014

    If there’s one area where IT service providers disagree, it’s on the topic of branding. I’ve mentioned in past articles that one of the most common forms of branding many channel companies still hold fast to is “word of mouth” or referral marketing. But, even among those with more formalized marketing programs, there are conflicting schools of thought about best practices.

  • Drive Video Management Software (VMS) Revenue With Integration Services
    5/22/2014

    Security continues to be a hot topic in the channel as the threat landscape continues to grow. In addition to opportunities to sell network security solutions and services, physical security is another big opportunity. I recently had the privilege recently of speaking with Chuck Moeling, executive vice president of Interface Security Systems Holdings. This systems integrator and MSP is integrating IP video surveillance systems with alarm systems, which results in what the company calls “video verifiable alarm systems.” What business challenge does this solve, you may wonder? One of the biggest challenges every company faces: false alarms, which account for 98% of all triggered alarms.

  • Don't Miss The Next Big Thing In VMS
    5/16/2014

    This large managed services provider differentiates itself from competitors by integrating video management software (VMS) with alarm systems and physical security services.

  • The #1 Reason Your Managed Services Transition Is Faltering
    5/2/2014

    If you really dig into the challenges that IT service providers face as they transition to managed services, hiring the right salespeople is always near or at the top of the list. Gartner VP and distinguished analyst Tiffani Bova has said that only one-third of a VAR’s existing sales force will be able to make the transition. Those who have made the transition can attest, if you’re going to sell managed services you’ll need to hire more salespeople.

  • The Critical Diversify Or Die: Move Into MPS
    4/21/2014

    This office supply company’s foray into managed print services (MPS) brought in a new, multimillion-dollar, recurring revenue stream that’s offsetting its shrinking office products business and positioned it for growth.

  • Capitalize On The Growing BYOD Security Threat
    4/21/2014

    Alleviate your customers’ struggles to fit personal mobile devices into their IT environments, and earn incremental recurring revenue streams in the process.

  • Increase Your Mobile POS Revenue In The Hospitality Market
    4/21/2014

    A hospitality VAR’s persistence in finding the right POS solution for a growing hospitality customer leads to a successful implementation and 15 follow-up sales.