Formally known as St. Christopher Island, St. Kitts is named for the patron saint of the most famous explorer to cross its shores, Christopher Columbus. The small island — a mere 18 miles long and 5 miles across — served as a stunning backdrop for INSPIRE 2017.
As our Executive Editor Amber was contemplating our 2017 content agenda, she kept coming back to the topics we most frequently hear our reseller members discuss, lament, ponder — how can they compete/differentiate themselves/have their message heard? It was then that we knew the topic we wanted to kick off the year with — marketing!
Marketing is truly the heart and soul of converting sales. With every marketing effort, you are working to sell a product or service and build a level of brand awareness for your company. By Brianna Moriarty, Marketing Communications Associate
Today we are living in a data-driven retail world. A world where a network of physical objects, such as devices, vehicles, buildings, etc, can be embedded with technology that enables them to communicate, collect and exchange data. By Vanessa Foden with Kevin Kogler
When you founded your reseller business, you built it knowing you could provide great solutions and services. If you are like most VARs, you probably didn’t do it because you’re an expert in marketing. By Jason Firment, Director of VARCOM and POS Vertical
Have you ever been reading an article, whether in a magazine or online about a competitor’s business and thought, “Why didn’t I think to write that?” Unfortunately, great content doesn’t come easy, or naturally, to most. It’s more than just writing a blog for your website or pushing out a Tweet or LinkedIn post. By Jennifer Clark