Technology is essential to mitigate the risk of exposure to cyberattack. Note that mitigate means to reduce or lessen in severity, not preclude. It’s often difficult for IT service providers (ITSPs) to convince business owners that no one can guarantee complete elimination of cyberattack risk. Anyone with a computer connected to the internet is under attack. Your best option is preparation for the inevitable.
Studies have shown that businesses are starting to increasingly rely on social media to help build brand awareness and drive the sale of their products and solutions. For example, according to a recent Forrester report, 98 percent of sales and marketing leaders see value in social selling in the short and long term, and 49 percent have already developed a formal social selling program. Many Channel companies would agree with the potential benefits of social media marketing, but they also acknowledge they’re a long way from realizing its full potential.
ARRRGH! No, this is not me living my fantasy as a swashbuckler, though as a fencing instructor (a healthy and fun diversion of mine), it would not be too far from reality. Rather, it is an expression of angst when I hear Enterprise Resource Planning (ERP) systems reduced to being called “accounting” or “financial” systems. I let the rather defamatory term slide when it comes from the chief financial officer or vice president of finance at a client of mine: hey, I am pretty picky about most things but even I have my limitations. But I cringe when I hear it from the reseller, because I know that this is a reseller with a myopic focus.
Forrester is reporting that 65% of technology decisions are influenced and/or made by line of business executives. It's predicted that this number could rise to 90% by the year 2020. Here's how VARs should adjust their pitch accordingly.
Savvy and sophisticated MSPs are always looking for ways to add additional value to their offerings and engagement with their customers. By enhancing their capabilities, MSPs are able to differentiate their service, be more proactive, and command higher margins.
It’s been a decade since the first on-premises VDI solution came onto the market. It was difficult to manage, clunky, slow and incredibly expensive. Deploying it took nine months or more, and IT teams struggled with an overwhelming number of components to get it up and running, including Windows servers, SQL servers, desktop controllers, provisioning servers, storefronts, load balancers and more.
The WannaCry ransomware that just took the world by storm is an example of the rise in types, frequency and severity of malware that organizations must address as part of their overall cybersecurity strategy. Well-informed VARs will become a valuable resource in the ongoing fight to stay abreast and ahead of cybercrime.
A telecom solution provider beats out competitors on performance and price, resulting in a 30,000-seat unified communications install with a Midwest healthcare organization.
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Correcting commonly made security mistakes is the quickest and least expensive way MSPs can start helping their customers navigate today’s threat landscape.