I’ve held enough interviews to know that many VARs don’t do a great job of marketing to their customers. Lack of marketing budget need not be an excuse. There are many free things you can be doing to get in front of your customers. Have you considered a blog or email newsletter to your customers and prospects? If you’ve got the inclination and the time to write your own case studies or blogs, here are some tips that might...  Continue Reading..

At RSPA (Retail Solutions Providers Association) Inspire 2012, during this morning's day 2 education session, Brett Harward talked numbers to the packed room of point of sale VARs, software developers, and manufacturers. Specifically, he talked about measuring the performance of your employees, sales, business, etc. During his talk, Harward provided his "7 Rules for Increasing Organizational and Individual Frequency."  Continue Reading..