Bernadette Wilson

Your website is often the first impression of your business on a prospect — and the impression it makes can impact whether that prospect becomes a customer. How do you know whether your website is an effective marketing tool?  Continue Reading..

The ASCII Group, Inc. has announced the winners of the ASCII Success Summit “Best of Show” Awards. At each of eight ASCII Success Summits in 2014, members of the solutions provider community attending the event vote for their choices in categories such as solutions, new products, channel programs, promotions and incentives, and sales and support.  Continue Reading..

Autotask presented the new design of its user interface (UI) today at Autotask Community Live in Miami, FL. This design is more than a year in the making, and the purpose of the project is to create a UI that encourages users to implement and adopt the solution.  Continue Reading..

Bob Stegner, Senior Vice President, Marketing, North America, SYNNEX Corporation, shares when to your customers should consider keeping their servers onsite and how to present options that will scale with your customer’s future needs.  Continue Reading..

Finalists gave presentations at the “Better Your Best” competition at the 2014 Technology Marketing and IT Sales Training Boot Camp in Nashville, TN, vying for the chance to be the spokesperson for Technology Marketing Toolkit. Although they were giving presentations in a competition, their stories of marketing their IT businesses successfully added up to a compelling argument that regardless of the obstacles you face, you can market...  Continue Reading..

LabTech Software’s annual partner conference, Automation Nation — scheduled for June 2-4 in Orlando, FL — will focus on education, training, and thought leadership.  Continue Reading..

The average SMB customer in the market for a point of sale (POS) system fits a different description than customers in that category a few years ago. Rod Hometh, senior VP of market development for Ingenico, says, in the past, your SMB customers adopted “trickle-down technology,” tried and proven by larger enterprises.  Continue Reading..