Articles by Thomas Jensen
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How The Channel Can Still Go Global In Turbulent Times
8/11/2016
From intense policy and political debate in the U.S. to the effects of recent votes in Europe and rising debt levels in China, the path to going global for the channel has never seemed so lucrative. As someone with more than 15 years international experience, edgy resellers and IT service providers have been asking what one piece of advice I would offer to help in their global strategies. And, while this insight is focused on the IT channel, I believe these guidelines are applicable across multiple industries. So here it is: stay the course.
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Four Keys To Managing Customer Relationships
10/17/2014
By 2020, customer experience will overtake price and product as the key brand differentiator. You could be offering the best product or service on the market, but if you don’t treat your customers properly before, during, and after a sale, you will never be able to build a mutually-beneficial partnership that keeps them coming back. Undoubtedly, loyal customers are your most valuable business asset.