Four Keys To Managing Customer Relationships

By Thomas Jensen, Vice President and Head of Worldwide Channel Sales Strategy at HP

By 2020, customer experience will overtake price and product as the key brand differentiator. You could be offering the best product or service on the market, but if you don’t treat your customers properly before, during, and after a sale, you will never be able to build a mutually-beneficial partnership that keeps them coming back. Undoubtedly, loyal customers are your most valuable business asset.

So, how do you manage customer relationships to ensure long-term satisfaction and, in turn, better business results? Here are four tips:

1. Be genuine. It’s important to be yourself, not just who the customer wants you to be. If you’re not authentic and true to your personal beliefs as well as your organization’s values, you will struggle to build a lasting relationship. Sure, you might win some business, but you will never fulfill your customer’s needs unless you are honest with them.

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