Articles by Roger Franklin
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Watermarks Flow Naturally From Digital Video Innovations
8/26/2015
It’s rare that something invisible can become a tool powerful enough to change an industry, but that’s precisely the case with digital watermarks. This technology is rooted in digital video innovations and poised to take a giant leap forward, providing a sophisticated way for advertisers to reach a targeted audience.
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Advice For The IT Channel: 4 Ways To Market Your Business
5/27/2015
If you ask CEOs to name the most difficult aspect of their businesses, most will say the greatest challenge is reaching and retaining customers. The best way to educate your customers about your brand and the services you offer is through a strategic and coordinated approach to marketing.
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5 Reasons Why Rebranding Is Necessary
3/9/2015
In every company there comes the day when the shiny luster has worn off its branding and a company starts to wonder if the brand is doing more harm than good. Even industry giants rethink their brand: Pepsi has rebranded 11 times, Apple has done it three, and Starbucks, four.