By The Business Solutions Network
Four MSPs (managed services providers) share marketing and customer retention tips that have made the biggest impacts on their companies’ success.
Lots of break-fix VARs would prefer to exchange their unpredictable sales cycles for the stability of a managed services business, but there are a lot of changes that have to happen before that goal can become a reality. The sales model and marketing strategies are much different in a managed services business. And, employee turnover and customer churn can offset any benefit gains if the transition is not handled properly.