Magazine Article | July 18, 2014

Why Now Is The Right Time To Make EMV Sales

By The Business Solutions Network

About two years ago, I recall a meeting at our offices where one Business Solutions team member was full of conviction that we needed to create an educational guide to EMV. At the time, EMV was just barely on the radar of payments companies after the card brands announced migration plans for the United States. We surveyed our readers (both VARs and software developers) and found that creating an EMV guide at that time would be premature. Thankfully, the survey results showed that we didn’t have to twiddle our thumbs waiting for EMV to gain momentum. Our audience still wanted information on EMV and payments security in general.