Why A PSA Solution Should Be A Part Of Every IT Provider's Business

By Brian Albright, Field Technologies

Utilizing PSA solutions can help VARs save valuable hours while providing the tools to improve customer service and generate new revenue.

Professional services automation (PSA) software helps consultants, integrators, VARs, and other service providers manage projects and resources. But as many VARs already use ticketing, CRM, and time-tracking applications, the value of using a PSA system may not be clear. According to the PSA vendor interviewed for this article, there are two primary reasons why a PSA is a better option than multiple business management solutions: cost and sanity.

“The main differences between a generic tool (like a CRM or ticketing app) and a PSA are around integration, automation, and a focus on the specific needs of the professional services sector,” says Geoff McQueen, CEO of AffinityLive. “By implementing a PSA, you can run all of the client work in your business — sales, projects, tickets, ongoing contracts, timesheets, invoicing — all in one place, making the business much easier to manage and grow without sacrificing your sanity. The ability to automate many of your business processes recovers time and makes your business more profitable.”