It’s not just that they’re making headlines more often. Ransomware rates really are rising. Given the recent spate of high-profile attacks, it’s worth remembering the difference between standard backup and high-availability replication.
Our research suggests that the costs of ransomware for businesses can amount to much more than an extortion payment. They include lost hours of productivity, reputational damage, compliance fines and more. But maintaining access to critical data at all times can undermine ransomware actors’ leverage over an organization, reduce recovery time and earn the good graces of regulators and the public.
Ultimately, doing so comes down to answering the question: what data does my business simply need to back up, and what data can my business simply not do without? Knowing the difference helps to determine the Recovery Time Objective (RTO) for a given type of data or application.