Article | September 11, 2020

4 Ways MSPs Can Fine Tune Their Cybersecurity Go-To-Market Strategy

Source: Webroot

By Nick Cavalancia, Techvangelism.com

security computer msp

Today’s work-from-home environment has created an abundance of opportunities for offering new cybersecurity services in addition to your existing business. With cyberattacks increasing in frequency and sophistication, business owners and managers need protection now more than ever.

MSPs are ideally positioned to deliver the solutions businesses need in order to adapt to the current environment. In this post, we’ll briefly summarize four ways to fine-tune your cybersecurity GTM strategy for capitalizing on the shifting demands of today’s market.

1. Build an Offering That Aligns with Your Customer’s Level of Cyber Resilience

A cybersecurity GTM strategy is not a one-size-fits-all proposition. Each customer has unique needs. Some operate with higher levels of remote workers than others. Some may have more sensitive data than others. And some will have lower tolerances to the financial impact of a data breach than others. So, understand the current state of your customer’s ability to adequately protect against, prevent, detect and respond to modern cyberthreats, and then focus on what aspects of cybersecurity are important to them.

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