Article | April 23, 2019

4 Tips For Leading Your Sales Team

Source: BlueStar, Inc.

By Samantha Kalany, BlueStar

Whether you identify as an ISV or VAR, you’ll come to find that the growth of your business can be a double ended sword. Though your business may be collecting a following and sales are picking up swiftly, there’s also a fear in that impaling you as you get started. No matter what your size, growth can resemble a nightmare, but it doesn’t have to be like that all the time. Follow these 4 steps for guiding your sales staff down the right direction, if chaos were to ever strike.


Stay true to your mission. The best way to do this is to make sure all of your team members are up to date on their training. Everyone needs to be more than familiar with the business’s purpose, so they can fluently perform. Training methods must maintain consistency over time, measurable results and strong leadership from the management team. Goals should be reinstated and touched upon on a monthly basis, after the training session has run its course.