The Technology Buyer's Journey: A Roadmap To Customer Success

It’s critically important to recognize each step that customers take along their respective buying journeys—and to react accordingly and appropriately in order to best support them.

To help solution providers achieve better customer service and increase their value to potential customers, CompTIA’s Business Applications Advisory Council and Channel Development Advisory Council mapped out a detailed analysis of the buyer’s journey and provided insights into the distinct roles that vendors, distributors, and solution providers each play toward moving a customer on to the next step—and toward success.

This Buyer’s Journey roadmap helps users understand what has changed in the modern business landscape and what new processes can better serve buyers. Read below to learn more about the buyer’s journey.