Magazine Article | November 11, 2016

Stand Apart With Custom Software

By The Business Solutions Network

This integrator developed a simple software app that speeds up data entry, leading to opportunities in law enforcement, healthcare, education, fitness clubs, and more.

Integrators content to sell hardware alone won’t stay in business very long in today’s AIDC market. Adding software to the hardware and creating solutions to address pain points will lead to more success. Even better, develop your own software. Of course, some integrators lack the skill to program, but that can be overcome with one hire or some outsourcing. A greater challenge is coming up with the idea. While you might think that any software you bring to market needs to be some complex industry-shaking application, the truth is that there are plenty of successful software development projects that are rather small in their scope and limited in their capability. Where they shine is in their ability to address a single pain point customers experience. Take, for instance, integrator Huzzard Systems and one of its law enforcement customers, the Hartford, CT Police Department (HPD).