Case Study

Pivot From A Struggling Industry To New Opportunities: How To Make Your Own Success

Source: CompTIA

In this edition, learn how a blockchain and AI application developer quickly adapted an existing solution focused on a challenged industry (oil and gas) to provide a much-needed solution for health care and other essential workers on the front line of the COVID-19 pandemic.


Alberta, Canada, has the third-largest proven crude oil reserve in the world, after Saudi Arabia and Venezuela, so it makes sense that TerraHub Technologies, a Calgary-based application developer focused on blockchain and AI technologies, would target the oil and gas industry for its automated verification solutions. But when COVID-19 (coronavirus) started to spread globally and impact the lives and careers of health care workers, TerraHub recognized that its Credential Link solution might have a role in stopping the spread of the dreaded virus. The company adjusted operations, including sales, marketing, and technical teams, to focus not just on a new opportunity—but a new way to think of its business.

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