By Mathieu Pipe-Rondeau, SherWeb
There was a time when companies would put out advertising and reward their customers for referrals and that was enough to bring in new leads. This is no longer the case. In today’s online world, the business landscape is highly competitive. To stay ahead of the game, businesses, including Managed Service Providers (MSPs), are required to continuously generate new leads in order to grow and stay ahead of the competition.
How important is lead generation? These statistics tell the story:
- 58% of marketers say their lead generation budget will increase
- 53% of marketers say at least half of their marketing budget is devoted to lead generation
- 59% of B2B marketers say generating high-quality leads is their biggest challenge
- 68% of B2B professionals say increasing the quality of their leads is a top priority and 55% feel increasing lead volume is a priority
Fortunately, lead generation isn’t a complicated process, when you know the right strategies. There are many tried and true methods of lead generation in today’s technologically advanced world that work for any business, including MSPs.