3 Marketing Mistakes MSPs Make — And How To Fix Them

By The Business Solutions Network

If you really want to stand out from your competitors, you need to avoid common marketing pitfalls that keep prospects from getting to know your company and the value of your expertise and solutions.

After more than a decade talking to hundreds of channel business owners, I feel confident making this broad-brush statement: MSPs (managed services providers) as a whole struggle with marketing. It’s hard to paint as broad of a picture as to why that is the case, but one of the biggest culprits is that most MSP business owners have engineering and/or technology backgrounds, not marketing. Solving a computer problem requires a much different strategy than solving a branding problem. Some MSPs conclude that the only viable marketing is word of mouth/referral-based marketing. I’m guessing those companies won’t even take the time to read an article like this one that has “marketing” in the title. For those who do see potential value in marketing and have tried or are trying to increase brand awareness, shorten their sales cycles, and attract more leads, this article is for you. I spoke with four channel experts and asked them about the most common marketing mistakes they see MSPs make as well as their advice on how to avoid/correct these mistakes.