Building, delivering, and maintaining a cybersecurity service for your clients can be a huge challenge. To be successful, MSPs like you need to establish a defense that is cost-effective, predictable, and easy to understand when you're making the pitch, and you have to deal with the fact that security itself can be tough to sell.
So, how can you simplify the offering, make it affordable, and overcome client misgivings to show true value?
In this educational webinar, join industry security experts Nick Cavalancia from Techvangelism and George Anderson from Webroot as they discuss:
- The cyber threats your clients should be most concerned about
- The value of using a layered approach to enhance security
- How social selling and other key focus areas can increase sale