ISV Attracts Big Business With Consolidated Cloud Applications

By Matt Pillar, chief editor

By consolidating several business applications into one subscription-based software package, this integrator is cornering the market in its vertical.

Thirteen years ago, long before the cloud was considered cool, Larry King wrote a Web-based scheduling pro gram tailored to fitness training facilities. Shortly after selling a subscription service to his first client, a personal training center, King says the concept began to snowball. Today, he’s the founder and CEO of ShapeNet Club Management Software. He employs 16 professionals and counts more than 400 fitness centers among his customers.