At Mobotix' NPC USA East Coast 2012 in Ft. Lauderdale, FL, the IP camera manufacturer announced an upcoming Q3 2012 release of people counting and heat mapping functionality, which will be a free upgrade to the company's already free VMS software. While people counting functionality isn't new to the video industry, it does serve as a great example of how today's IP cameras can be used for way more than just video surveillance. Check out the following video to learn more.