Home In On Your Hospitality Customers' POS Pain Points

By The Business Solutions Network

This ISV’s move to a cloud-based point of sale offering geared toward fast casual restaurant chains was key to its explosive growth last year and its projected 600 percent revenue growth this year.

If you are a retail POS (point of sale) VAR struggling to stand out from your competitors, your customer base may provide some insights. For example, if you’re currently selling POS systems and services to convenience retailers, department stores, supermarkets, warehouse retailers, specialty retailers, restaurants, hotels, and e-tailers, there is a chance you could be spreading your resources too thin. Sure, you can argue that all these companies share a common need to accept payment, track inventory, and optimize their efficiency. But do you really know the specific pain points that plague each customer? Probably not. This month in Business Solutions magazine, we are highlighting two IT solutions providers that are experiencing healthy year-over-year revenue growth due largely to their focus. (Check out “Find A Niche Market For Your Managed Services,” on page 14 of this issue.) As you will soon see from Gusto POS’ (Gusto’s) story, there is a strong correlation between developing a market niche and your ability to provide a higher level of value to your customers.