Grow Network Consulting Profits

Successful VARs strive to be the best at their technologies. However, how many stories have you heard about VARs and vendors who were thought leaders in their technologies, but failed to succeed? There are many reasons why companies fail, but one major reason is the lack of a consistent approach to how you interface with customers. Nowhere is that consistency more important than in the technology consulting market. Setting appropriate levels of customer expectation, controlling scope creep, and receiving payment for services rendered are just some of the things that you must keep in check to be profitable.

An example of a successful network consulting company is Florida-based Extensys, Inc. Extensys' consistent approach to consultative selling has led to measurable results, including projected sales growth of 35% this year and operating profit of 17.5%. In fact, Extensys ranked number one on the Tampa Bay Business Journal's Fast 50 (fastest growing privately held businesses) for 2007. Although Extensys' expertise started in networking technologies, the company has expanded its skills to address other technologies such as network security, backup and recovery, storage, virtualization, and application development.