Give Small Retailers A Cloud-Based Competitive Advantage

By The Business Solutions Network

This ISV’s market expertise led to a new cloud-based system that incorporates CRM, marketing, and POS (point of sale) functionality that drives up its customers’ revenue while driving down PCI (payment card industry)-related compliance costs.

While some retail VARs try to win business in any market segment that uses a cash register or POS system, Brunswick Bowling Products, a division of Brunswick Corporation, takes a different approach. As its name suggests, Brunswick Bowling Products focuses exclusively on the bowling industry. For more than a century, this company has provided capital equipment to retail bowling centers, ranging from lanes, pinsetters, and furniture to automatic scoring systems and POS solutions.

Like the best IT solutions providers (ITSPs) of the channel, this company addresses the business and IT challenges its customers face through the implementation of bundled IT solutions and services.