Magazine Article | June 14, 2016

Expand Your Line Card

By The Business Solutions Network

How does your line card compare with that of your peers? More importantly, where are the highest margins and most revenue?

Some VARs and MSPs hold to the strategy that their line card is set in stone. They established their solutions set to meet the needs of their customers within the limitations they themselves created. Oftentimes, these limitations — or focus — are founded on the desire to get very good at a few things to be able to provide exceptional service. Going outside the defined solution set is seen as risky, as it can draw focus away from core competencies and make the provider less of an expert and more of a generalist.