Magazine Article | May 16, 2015

Expand Your IP Video Sales Focus Beyond LP

By The Business Solutions Network

A physical security integrator’s ability to influence decision makers outside of loss prevention (LP) departments led to record revenue gains — and profitability — last year.

The physical security market has experienced a significant uptrend marked by 20.1 percent CAGR (compound annual growth rate) over the past seven years, according to MarketsandMarkets research. Advances in video camera and display resolution (e.g., 4K Ultra HD), cloud computing, and analytics are some of the key drivers that will continue to produce new revenue opportunities for IT solutions providers (ITSPs) selling video surveillance solutions. NAVCO Security Systems, a physical security specialist that has been in business since 1972, is capitalizing on this high-growth market by evolving its sales processes and offerings.