Business Solutions Exclusive: ScanSource's Dixon Talks Everything Channel

By Jim Roddy, VP of Marketing, RSPA

One of the chief lessons I’ve learned from smart channel executives the past 15 years is this: sometimes you need to stop working on the day-to-day of your business and get educated on the most important trends that could affect your business.

Usually that educational process takes days, weeks, months, or quarters to accomplish. I have a shortcut for you.

This exclusive interview with Greg Dixon, the Chief Technology Officer and Technology Evangelist for ScanSource, digs deep into a variety of important channel topics. Regarded as one of the leading thinkers in our industry, Dixon provides insight into:

• the trend toward the as-a-Service business model
• actions VARs should take to implement that business model
• current and anticipated changes in our channel and how solution providers will be impacted
• why VARs who are not total solution providers are moving towards extinction

What I like best about this interview is that Dixon doesn’t just offer a sentence or two on a topic. Instead, he details lessons he’s learned through connecting with hundreds (thousands?) of successful resellers, studying channel reports, and bouncing ideas off other leading channel executives.

And the best way to describe Dixon’s approach is “accessible.” His insights will open your eyes to a world of opportunity for your business without going over your head.

I implore you to find a quiet spot, turn up the volume on your computer, and take some time to listen to Greg Dixon. It’s 40 minutes that will better your business.

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